Expert Interview Series: How to Build An Engaged Social Media Audience
Reading Time: 6 minutes In 2017, social networks are at an all time high. As reported by WordStream, You can now reach 22% of the world’s total population via Facebook LinkedIn now has over 450 million profiles listed 93% Pinterest users are either planning or making a purchase YouTube…
Using Employee Advocacy for Employee Engagement, Employer Branding & Social Recruitment
Reading Time: 9 minutes It maybe less apparent, but a HR professional is a marketer and a salesperson in principle. He/she markets a company and its culture, and sells job opportunities to prospective applicants. A HR professional is also the traditional “employee advocate” – he/she speaks for the workforce…
Top Alternatives to Hootsuite Suggestions
Reading Time: 3 minutes Curated content suggestions are massive time savers for busy social media and content marketers. The ability to choose from intelligently sorted content recommendations saves marketers hours of time otherwise spent sifting through 1000s of websites for news and top-notch industry content. In fact, content curation is one…
Viral Content Marketing – How to Create the Ultimate Hits
Reading Time: 8 minutes Viral content marketing is fundamentally similar to a popular stand-up act; they both involve strong emotion and mass appeal. If your content lacks mass appeal, it won’t get shared by large numbers of people, and if it doesn’t evoke emotion, people won’t be moved to…
LinkedIn Marketing – How It Differs from Marketing on Other Social Networks and the Winning Tactics Your Peers Use
Reading Time: 9 minutes Each social network has its own highlights, as does LinkedIn. For years, marketers have considered it an important part of building a brand, being the only business-focused social network. You may have read material on LinkedIn marketing – tips, tactics and how-tos, but today we…
How Employee Advocacy Can Benefit Your Business
Reading Time: 7 minutes In the 10 years of social media’s existence, it has gone from being an untested fad to becoming a crucial part of a company’s digital identity. Top executives and marketers are using social networks for content marketing, sales, recruitment and more. Traditional company sectors –…
The Ultimate Guide to Social Media Link Building
Reading Time: 7 minutes Social networks aren’t only people connectors, they can also double-up as SEO boosters. Used correctly, social media can earn you quality back links and increase the authority of your website. What is link building? Link building is the process of attracting links back to your…
10 Top Content Marketing Trends for 2017
Reading Time: 5 minutes With 2017 just a few days away, companies have begun charting their marketing plans. Content continues to be crucial but isn’t about who can produce the highest volumes anymore, it is about who can adapt to the diversity of multiple platforms and engage their audience…
How to Position Yourself as a Thought Leader on Social Media (with Tactics & Examples)
Reading Time: 8 minutes Thought leadership continues to grow as a Google trend. The term itself maybe more than fifteen years old, having been coined by business expert and author Joel Kutzman in the early 1990’s, but it is still as relevant or even more so in today’s social…
How an Employee Advocacy Platform Can Give Your Sales Organization a Competitive Advantage at Social Selling
Reading Time: 9 minutes Social selling isn’t solely about selling, there is more to the term. As social media has become an integral part of human behavior, companies intending to drive serious business through social can’t look at it as merely a sales tool; they have to account for…