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Category :Employee Advocacy

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Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience            a. Buyer Personas            b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy            a. Choose the Right Social Networks            b. Content Types            c. Content Topics            d. Create a Social..

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There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated. In this post, we’ll cover 10 principles of psychology that will help you motivate your employee ambassadors, and..

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Businesses of any size can absolutely benefit from employee engagement. Employee advocacy as a form of marketing is actually quite lucrative. When you consider how massive the social media reach of a group of employees actually is, it makes sense to have employees bring in leads with their own social power. But what exactly is..

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Social media is a fantastic marketing tool, once you figure out how to do it correctly. This is particularly true for local businesses where you can use platforms like Facebook to narrow down your target audience and market specifically to people in your general area. However, many businesses are missing out on one of the..

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Why You Should Create an Army of Employee Ambassadors and Win at Brand Advocacy With the pervasive presence of influencer marketing–and now micro-influencer marketing–companies are actively seeking to discover that next fresh frontier where they’ll find unclaimed social media movers-and-shakers who are willing to engage in sharing their brand-created messages with consumers. What employers may..

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How Property Managers Can Bolster Social Advocacy on twitter, facebook, LinkedIn and instagram

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All customers want to have positive feelings towards their service provider, but nowhere is that more clear than in dentistry. With over 15% of the population having an immense fear of dentists, it helps to perceive them as friendly faces. And since we’re all using social media nowadays (primarily to get in touch with our..

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If you’re a real estate professional and you aren’t utilizing social media to expand your business, you’re missing the boat. But you’re too busy making cold calls, knocking on doors, and running open houses to find time for Youtube, Facebook, LinkedIn, and Instagram. At the surface it makes sense. Real estate success still hinges upon..

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In the age where successful marketing requires a lot more than convenience to turn prospects into customers, employee advocacy can be a winning formula for growing your business. How? To understand the benefits of employee ambassadors, we don’t have to look further from just a few statistics: Social proof: 77% of consumers are more likely..

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Employee advocacy is one of your best marketing tools. Most of the time it’s hidden as we pay attention to things like Facebook retargeting and expensive PPC campaigns. However, it’s employee advocacy that consumers trust. 76% of people trust other “normal” people more than brands. You may have a shining campaign with a good headline,..