The Biggest Trends in Employee Advocacy in the next three years
Reading Time: 6 minutes Employee advocacy has become a buzzword over the last few years, and for good reason. With businesses taking to social media to market directly to their target audience, customers as a response have become warier of brands and how they operate online. In today’s interconnected…
Marketing tool stack used by high-growth companies in Silicon Valley
Reading Time: 5 minutes In Silicon Valley, high-growth tech companies and growth-focused startups know the value of excellent marketing tools. You simply cannot have a good marketing campaign or advertising plan without a set of tools to make collaboration and automation easier. This is more true than even in…
Top Employee Advocacy Bloggers You Need to Follow
Reading Time: 3 minutes If you’re looking to turn your business frown upside down with employee advocacy during this crisis, you’re going to need information. And the best kind of information comes straight from the source. In this article, we’ll point you to 12 amazing employee advocacy bloggers: 1….
7 Signs You Need a New Employee Advocacy Vendor
Reading Time: 5 minutes There’s nothing more important than customer loyalty in an economic downturn. And one of the best ways to stimulate customer loyalty is employee advocacy. When your customers hear from your employee ambassadors, they’ll be more likely to trust you. Unfortunately, some employee advocacy vendors can…
Jobs That Are Hard to Fill? Call in Employee Ambassadors
Reading Time: 6 minutes There are always those nearly impossible jobs… You know the type: you need someone for that role ASAP, but no one’s applying or those that do apply aren’t the right fit. It makes you want to pull your hair out and yet, you have to…
Adoption of Employee Advocacy across the board
Reading Time: 6 minutes Having your employees on your side is important. And it starts with making them feel included. The truth is that your own employees are some of the easiest people to recruit to your company’s social media pages. Most of them will quickly accept your invitation,…
How HR Leaders Use Employee Advocacy To Boost Retention
Reading Time: 3 minutes Retention is a nuanced issue, with factors both inside and outside of an organization contributing to an employee’s decision to quit or maintain their jobs. Research from Kronos and Future Workplace showed 87 percent of HR leaders are aware that employee retention is a priority….
B2B Social Media Strategy Template
Reading Time: 9 minutes Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Buyer Personas b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Choose the Right Social Networks b. Content…
10 Principles of Psychology You Can Use to Improve Your Employee Advocacy
Reading Time: 4 minutes There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated. In this post, we’ll cover 10 principles of…
9 Questions to Ask Your Employee Advocacy Vendor
Reading Time: 6 minutes Businesses of any size can absolutely benefit from employee engagement. Employee advocacy as a form of marketing is actually quite lucrative. When you consider how massive the social media reach of a group of employees actually is, it makes sense to have employees bring in…