How Social Media Employee Advocacy Applies to Regulated Industries (with Case Examples & Tactics)
Reading Time: 8 minutes Regulated industries like banking and healthcare usually advocate strict policies that restrict external communication, but that isn’t the only reason why one might not expect such an industry to have a social media presence. As social media manager of a financial institution or healthcare company,…
Influencer Marketing: What’s New, What’s Important & What’s Next
Reading Time: 9 minutes Note: The content on this post has been inspired by the #XYZInfluencer webinar conceptualized by expert growth marketing consultant Ron Sela and co-hosted by DrumUp and TwitterCounter. If you aren’t sure that you care about influencer marketing yet, here are two reasons why you should. Research…
Using Employee Advocacy for Employee Engagement, Employer Branding & Social Recruitment
Reading Time: 9 minutes It maybe less apparent, but a HR professional is a marketer and a salesperson in principle. He/she markets a company and its culture, and sells job opportunities to prospective applicants. A HR professional is also the traditional “employee advocate” – he/she speaks for the workforce…
How Employee Advocacy Can Benefit Your Business
Reading Time: 7 minutes In the 10 years of social media’s existence, it has gone from being an untested fad to becoming a crucial part of a company’s digital identity. Top executives and marketers are using social networks for content marketing, sales, recruitment and more. Traditional company sectors –…
How an Employee Advocacy Platform Can Give Your Sales Organization a Competitive Advantage at Social Selling
Reading Time: 9 minutes Social selling isn’t solely about selling, there is more to the term. As social media has become an integral part of human behavior, companies intending to drive serious business through social can’t look at it as merely a sales tool; they have to account for…
Employees are the Secret to Content Marketing Success – Learn to Get them Involved
Reading Time: 4 minutes Content creation and marketing is not the sole domain of marketers. Your employees – who’re aware of your customers needs and challenges – are a vital source of knowledge you can tap into. How can you motivate them to be willing stakeholders in your branding…
Five Winning Ways to Involve Your Employees in Your Social Media Marketing Efforts
Reading Time: 4 minutes Your employees can be one of the driving forces behind content sharing on social media. They can multiply your social reach and boost social engagement. The more enterprising among them may directly help you get more inquiries and acquire leads. There is a real possibility…
8 Top Employee Advocacy Use Cases (with Case Studies & Tactical Tips)
Reading Time: 13 minutes The way information travels is constantly changing and evolving. From the internet revolution, to the information explosion, the invention of social media and the rising noise levels on it, the ever transforming modes of communication have forced companies to remodel their marketing efforts. There is…
Working With Employees to Enhance Brand Reach on Social Media
Reading Time: 7 minutes Several marketers have stressed on the benefits of involving employees in your social media marketing plan – it increases your reach many times over, adds credibility and influence to your brand message, and helps build relationships between employees and potential customers on social media. Companies…
The Ultimate LinkedIn Marketing Guide
Reading Time: 10 minutes Have you considered the marketing possibilities that LinkedIn holds for your business? Have you explored all its features to develop a successful marketing strategy for your brand? If you haven’t, or are not sure if you’re capitalizing on all potential opportunities, this guide is for…