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Author :All posts by Disha Dinesh

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Note: The content on this post has been inspired by the #XYZInfluencer webinar conceptualized by expert growth marketing consultant Ron Sela and co-hosted by DrumUp and TwitterCounter. If you aren’t sure that you care about influencer marketing yet, here are two reasons why you should. Research conducted by the Omnicom Media Group in July 2016 stated..

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In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles penned down on the visual theme are plenty, and so..

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In 2017, social networks are at an all time high. As reported by WordStream, You can now reach 22% of the world’s total population via Facebook LinkedIn now has over 450 million profiles listed 93% Pinterest users are either planning or making a purchase YouTube is killing at content amplification with only 10,000 videos generating..

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It maybe less apparent, but a HR professional is a marketer and a salesperson in principle. He/she markets a company and its culture, and sells job opportunities to prospective applicants. A HR professional is also the traditional “employee advocate” – he/she speaks for the workforce and is responsible for the quality of work life at..

Curated content suggestions are massive time savers for busy social media and content marketers. The ability to choose from intelligently sorted content recommendations saves marketers hours of time otherwise spent sifting through 1000s of websites for news and top-notch industry content. In fact, content curation is one of the most challenging responsibilities of content and social media..

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Viral content marketing is fundamentally similar to a popular stand-up act; they both involve strong emotion and mass appeal. If your content lacks mass appeal, it won’t get shared by large numbers of people, and if it doesn’t evoke emotion, people won’t be moved to share it. You need powerful content that can move many..

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Each social network has its own highlights, as does LinkedIn. For years, marketers have considered it an important part of building a brand, being the only business-focused social network. You may have read material on LinkedIn marketing – tips, tactics and how-tos, but today we will discuss how the fundamental approach to LinkedIn marketing differs..

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In the 10 years of social media’s existence, it has gone from being an untested fad to becoming a crucial part of a company’s digital identity. Top executives and marketers are using social networks for content marketing, sales, recruitment and more. Traditional company sectors – like marketing and HR – have begun coordinating to find..

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Social networks aren’t only people connectors, they can also double-up as SEO boosters. Used correctly, social media can earn you quality back links and increase the authority of your website. What is link building? Link building is the process of attracting links back to your web pages from external websites. Each link earned is equivalent..

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With 2017 just a few days away, companies have begun charting their marketing plans. Content continues to be crucial but isn’t about who can produce the highest volumes anymore, it is about who can adapt to the diversity of multiple platforms and engage their audience across them. The competition for audience attention has led to..