The Ultimate Twitter Marketing Guide
Reading Time: 11 minutes Why Twitter? Twitter is social media on fast forward. For your content to travel and make impact on social media you require an audience that is active and engaged. Owing to Twitter’s quick pace and the short attention span that people have, Twitter is a…
Employee Advocacy Best Practices for Hotels & the Hospitality Industry
Reading Time: 6 minutes Did you know that 84% of your target audience trusts in reviews and recommendations? People are more likely to eat at a restaurant or stay at a hotel when it has been recommended to them by friends and family, colleagues and random internet personalities. That’s…
How to Use DrumUp to Curate Great Content as a Nonprofit Organization
Reading Time: 7 minutes In the perfect world, marketers would have enough time to conceptualize and churn out high-quality content consistently. But a reality check will show you the limited time and resources that marketers have to manage their multifaceted jobs. The good news is that quality content is…
19 Free Facebook Marketing Tools to Increase Organic Reach
Reading Time: 7 minutes Facebook is unparalleled as a marketing platform. With a global reach of 1.86 billion MAU (Monthly Active Users), free-for-use Facebook brand pages and an advertising platform that runs on troves of invaluable data, to say the platform has a lot to offer is an understatement….
Content Curation – How to Use it to Save Time & Drive Social Media Marketing Goals
Reading Time: 7 minutes I love Wednesdays – the day of the week when I write 2000-word-long blog posts for the DrumUp blog. How can writing 2000 words be fun and not excruciating? The posts usually cover fascinating topics in the social media marketing niche, bringing me new ideas…
How to Use Social Media Employee Advocacy for Your Political Campaign
Reading Time: 4 minutes The US’ most recent presidential elections has been one for the history books. We saw a Jewish 74 year old garner support from younglings, Hillary recite rap rhymes and Trump tweet wildly through the campaign cycle. It’s been interesting to watch these candidates use social…
How Small Business & Agency Owners Can Find New Customers via Social Media
Reading Time: 15 minutes According to an Ambassador study, 71% consumers who have a great brand experience on social media tend to recommend the brand to friends and relatives. Social media is ripe with opportunity to grow your business. If you’re a small business or agency owner, you can…
LinkedIn Update – Adding Images to Comments
Reading Time: 2 minutes Commenting is a controversial marketing tool, because of comments such as the ones below. In fact, spam comments make up most of the comments on the internet. In fact, Akismet measures around 7.5 million spam comments every month. Excessive commenting simply to build backlinks and…
How to Use Employee Advocacy with Agents (Insurance & Financial Planning)
Reading Time: 5 minutes Hinge marketing and SocialMediaToday studied employee advocacy across diverse industries to find that most high growth firms had an employee advocacy program in place. Any business can reap benefits from running an employee advocacy program, designed to suit that business. In fact, employee advocacy is…
Content Targeting – How to Ensure that Your Content Reaches the Right Social Media Audience
Reading Time: 8 minutes Any social media marketer can reach target groups without relying on audience data. How? Through targeted content. Recently, content targeting company Zefr, Magna and IPG Media Lab released the results of a study that confirms this possibility. In their study, the companies verified that brands…