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Author :All posts by Disha Dinesh

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According to a study conducted by G2 Crowd, 80% small businesses now consider Facebook their primary marketing channel. This could be because they find Facebook marketing affordable, or effective, or a combination of both. This could also be because creating a Facebook Business page is among the easiest things small business owners could do to..

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It’s common knowledge that social media can be used to create brand awareness and acquire new customers; but how exactly should a company use Facebook or Twitter to find and convert random people into actual customers? Well, that involves creating a conscious and calculated plan. Every brand has its own unique challenges in acquiring new..

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Creating valuable content is a time-consuming affair. Creating enough social media content to fuel multiple social accounts while maintaining consistency and creating a brand identity is even more of a time-consuming affair. Why waste time on managing strategy and execution from scratch when you can effectively curate the best content and maximize the impact of..

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If social media automation scares you, think about how email marketing has evolved. Today, most companies see email as the ultimate one-on-one marketing channel irrespective of the industry to which they belong. Yet, how many email marketers send individual emails? At most, companies send individualized emails managed by automation software. In fact, supermarket chain Safeway..

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Note: This post was first published on July 5, 2017 and has since been updated with new tools. Social media marketing can be overwhelming, for amateurs and professionals alike. The best social media marketers are excellent  at multitasking and can work very well under pressure, but even they need assistance from time to time to..

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About a decade ago, the role of the social media manager didn’t exist. Marketing and sales executives were focused on traditional channels like TV, radio, print and door-to-door to achieve their goals and quotas. Facebook was just beginning to realize what they had created and how the world would never be the same again. Note:..

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Posts with images get 2.3X more engagement on Facebook than posts without them. Why social media images boost post performance is no mystery. After all, Images communicate what words can’t, stay alive in the memory longer and catch attention more easily on social media than text might. How to Support Local Farmers and My Georgia..

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  Slack is the perfect platform for intercommunication between individuals and groups of people, and that’s why software developers identified it as the perfect host for integrations that perform a variety of functions. By integrating marketing, sales and productivity apps with Slack, developers enabled easy sharing of information and streamlined the process of collaboration across..

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Social media marketers may share similar goals (increasing reach, engagement, traffic & leads) but they struggle with different challenges. While some get stuck choosing the right tools to manage social media, others can’t move past content creation for multiple accounts or hiring. Social media marketers don’t spend their days playing on Facebook, after all. The..

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It doesn’t matter what the size of your social media agency is, or which city you live in. It doesn’t matter if you are working with small businesses or massive corporations. At some point in your client-agency relationship, you will hear the question that every social media marketer dreads – “What’s the value of social..