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Author :All posts by Disha Dinesh

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Why Twitter? Twitter is social media on fast forward. For your content to travel and make impact on social media you require an audience that is active and engaged. Owing to Twitter’s quick pace and the short attention span that people have, Twitter is a great place to find high-engaged audiences. On Twitter you could..

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Did you know that 84% of your target audience trusts in reviews and recommendations? People are more likely to eat at a restaurant or stay at a hotel when it has been recommended to them by friends and family, colleagues and random internet personalities. That’s what makes employee advocacy so valuable for hotels and the..

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In the perfect world, marketers would have enough time to conceptualize and churn out high-quality content consistently. But a reality check will show you the limited time and resources that marketers have to manage their multifaceted jobs. The good news is that quality content is abundant and you can simply curate it, using a content..

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Facebook is unparalleled as a marketing platform. With a global reach of 1.86 billion MAU (Monthly Active Users), free-for-use Facebook brand pages and an advertising platform that runs on troves of invaluable data, to say the platform has a lot to offer is an understatement. Last year, however, many studies revealed that organic content reach..

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I love Wednesdays – the day of the week when I write 2000-word-long blog posts for the DrumUp blog. How can writing 2000 words be fun and not excruciating? The posts usually cover fascinating topics in the social media marketing niche, bringing me new ideas to try as social media marketing experiments. Plus, it’s always..

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The US’ most recent presidential elections has been one for the history books. We saw a Jewish 74 year old garner support from younglings, Hillary recite rap rhymes and Trump tweet wildly through the campaign cycle. It’s been interesting to watch these candidates use social media to turn the unfathomable into reality. With the midterm..

Posted in : Content Curation, Content Marketing, Social Media Tips on
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According to an Ambassador study, 71% consumers who have a great brand experience on social media tend to recommend the brand to friends and relatives. Social media is ripe with opportunity to grow your business. If you’re a small business or agency owner, you can find new customers via social media and save a lot..

Posted in : Content Marketing, Social Media Tips on
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Commenting is a controversial marketing tool, because of comments such as the ones below. In fact, spam comments make up most of the comments on the internet. In fact, Akismet measures around 7.5 million spam comments every month. Excessive commenting simply to build backlinks and increase referrals is hugely frowned upon, but that doesn’t mean..

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Hinge marketing and SocialMediaToday studied employee advocacy across diverse industries to find that most high growth firms had an employee advocacy program in place. Any business can reap benefits from running an employee advocacy program, designed to suit that business. In fact, employee advocacy is happening everyday and on every social media platform, whether you..

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Any social media marketer can reach target groups without relying on audience data. How? Through targeted content. Recently, content targeting company Zefr, Magna and IPG Media Lab released the results of a study that confirms this possibility. In their study, the companies verified that brands on YouTube reached more of their target audience via content..