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Author :All posts by Disha Dinesh

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 If you aren’t actively using Google Analytics, or haven’t installed it for your website as yet, this guide can get you started. Even though the service is free for use, I personally know many companies who aren’t exploiting its potential. Some marketers and business owners use the tool, but haven’t fully leveraged it to create..

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As social media managers or small business heads, do you struggle with keeping your social media accounts updated for your audience? Are your upset that your social media profiles don’t appear as visually and intellectually appealing as you want them to be? Here’s something you’ve probably not considered. Your followers, and all social media users..

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Facebook is unparalleled as a marketing platform. With a global reach of 1.86 billion MAU (Monthly Active Users), free-for-use Facebook brand pages and an advertising platform that runs on troves of invaluable data, to say the platform has a lot to offer is an understatement. Last year, however, many studies revealed that organic content reach..

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Whether you manage social media content for a large organization, a startup or a host of diverse clients, social media offers huge potential in terms of website traffic and engagement. The challenge? Finding enough fresh, relevant and effective content to fill your social media requirements. Frequent posting is a necessity to reach more followers, but..

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Regulated industries like banking and healthcare usually advocate strict policies that restrict external communication, but that isn’t the only reason why one might not expect such an industry to have a social media presence. As social media manager of a financial institution or healthcare company, you also have to consider this question: what exactly would..

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A Facebook page with 1 million fans can expect only about 20,000 of them to view a particular post- an observation made by Erik Devaney in one of his Hub Spot posts. If fan views are 2% or lower, engagement, and therefore leads are bound to be even lower. At this rate acquiring customers via..

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In November 2016, Google announced its first dedicated initiative focused on mobile-first indexing, revealing a major shift in SEO as we see it. Marketing is an area where shifts like that occur often, and staying updated and prepared becomes essential. The catch is that sometimes we have the updates, but can’t act on them right..

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When reporting to a CMO, or accounting for content marketing for your business, you should ideally go beyond vanity metrics (engagement and reach) and focus on metrics that measure direct impact on your business (conversions – site visits, lead captures, sales and customer retention). A group of marketers who were surveyed by HubSpot confirmed that..

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Note: The content on this post has been inspired by the #XYZInfluencer webinar conceptualized by expert growth marketing consultant Ron Sela and co-hosted by DrumUp and TwitterCounter. If you aren’t sure that you care about influencer marketing yet, here are two reasons why you should. Research conducted by the Omnicom Media Group in July 2016 stated..

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In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles penned down on the visual theme are plenty, and so..