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Author :All posts by Ashwini Pai

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A Twitter page can feel like a wasteland if it contains little else than text-only tweets and retweets. There’s a lot you can do on Twitter, particularly with all the purpose-designed features and updates that the microblogging service launches from time to time. Here are four that you should absolutely ponder over. Video   Haven’t..

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If you’re looking to boost engagement on Facebook, creating a group is one option to explore. Facebook has now made it possible to link groups to pages, taking fans and visitors directly to the groups page and join an open or closed group. You can create one or more of the following groups: A focused..

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The human brain processes visuals 60,000 times faster than it can manage with text. Instagram has made the power of visual storytelling accessible to businesses and individuals, boasting over 700 million active monthly users and delivering an engagement rate of 4.21% per follower, around 58 times higher than the engagement per follower on Facebook. More..

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If you are writing a headline with the goal to improve searchability among qualified traffic, long-tail keywords may help. They are very specific search terms with three or more words, and unlike more commonly searched keywords, have a massive total search demand as a group and high conversion value. A quality blog post optimized around..

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Social media is one of the fastest growing industries in the technology sector. Major players in this space are led by savvy creatives who aren’t afraid to experiment, pioneer and keep up with the ever-changing pace of technology. For social media marketers, the evolution of networks is a chance at enhancing content and customer experiences,..

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Do you stay on the pulse of new changes, enhancements and experiments from the two social media giants Facebook and Twitter? Some may inevitably escape your radar, causing a late start to a useful feature. Here is a look at a few that can help you keep up with the latest offerings and possibilities from..

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One of the golden rules of social media success is to share content consistently to keep fans and followers interested in your brand. If you have a finger on the pulse of their needs, challenges and preferences, you can pick content ideas more thoughtfully. Once you have a list of topic or themes, the next..

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There is no silver bullet for attracting clicks and engagement on your social media pages. There are, however, a number of approaches that can help you appeal to your audience’s sensibilities, and persuade action from their side. 1. Use questions and polls to spark dialogue and participation     Asking your community questions is one..

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When your employees or customers share your content on their personal social media accounts, they are advocating for your company. This word-of-mouth is a form of social proof, more convincing and impactful than if you were to share the same message on your business page/account. Tap into happy customers who can help you sell your..

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Is it possible to keep your content machine running like a weekly or monthly magazine providing coverage of important events and articles of topical interest to its audience? It just maybe if you have a few go-to places for content inspiration every time you hit a wall at the time of creating your content calendar..