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Category :Social Media Tips

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Psst – I’m going to let you in on a little secret. Facebook marketing isn’t dead. Gasp. You’ve probably heard a lot of doom and gloom recently about Facebook’s prospects. Ominous “facts” about the younger generation shrinking on the platform, and an increasingly inactive user base. You might even be forgiven to think that Facebook..

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There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated. In this post, we’ll cover 10 principles of psychology that will help you motivate your employee ambassadors, and..

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Why You Should Create an Army of Employee Ambassadors and Win at Brand Advocacy With the pervasive presence of influencer marketing–and now micro-influencer marketing–companies are actively seeking to discover that next fresh frontier where they’ll find unclaimed social media movers-and-shakers who are willing to engage in sharing their brand-created messages with consumers. What employers may..

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How Property Managers Can Bolster Social Advocacy on twitter, facebook, LinkedIn and instagram

We want you to do a simple comparison. Take a look at your business’s combined social media audience and compare it to the number of people on your email subscription list. It may be slightly presumptuous, but we’re quite confident that your overall social media reach vastly outweighs your email subscription list. It’s not like..

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In today’s climate, your business can’t afford to be without social media. It’s the new town center. The fact is, people are more likely to interact via tweets and Facebook posts than they are at a restaurant, bar, or rec center. According to a data measurement company known as Zenith, people are projected to spend..

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Employee advocacy is one of your best marketing tools. Most of the time it’s hidden as we pay attention to things like Facebook retargeting and expensive PPC campaigns. However, it’s employee advocacy that consumers trust. 76% of people trust other “normal” people more than brands. You may have a shining campaign with a good headline,..

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Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build relationships with customers. One way to do this is through..

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All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most. Depending on your location, customers’ preferences, and the network’s presentation style, you’ll be more successful if you opt for one social medium over another. After all,..

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  Nothing has improved promotion and customer relationships as much as content marketing. Businesses everywhere use content (blogs, social media posts, and other formats) to educate their customers, and improve their products. But while we are talking about content, which generates 3 times as many leads as traditional marketing, we’re often forgetting one key category:..