Hootsuite versus Drumup
Reading Time: 5 minutes It’s no wonder that social media remains one of the most critical elements in any marketing strategy. According to social media statistics, 73% of adults in the USA use YouTube, and over 69% have a Facebook account. Social media is growing, evolving, and changing at…
Grow your career as a Social Media Manager
Reading Time: 4 minutes Fifteen or so years ago, who would have thought that social media marketing would be valuable to businesses across all industries? Or that entire careers would revolve around social media? Social media management is thriving as a career choice, and the growth opportunities are seemingly…
Tools to Boost Sales During a Pandemic
Reading Time: 6 minutes The spread of coronavirus and the establishment of social distancing presented a challenge that almost every business was unprepared for. Sales graphs went down, advertising funds were curbed and existing marketing strategies went topsy turvy. The biggest change in marketing strategy was becoming less and…
Growth Hacking Tools to increase B2B Sales
Reading Time: 6 minutes Get 50% more leads in just a few days! Doesn’t that sound just like what the doctor ordered? And trust us, it’s possible – with growth hacking. Today, we’re going to show you what growth hacking is, how you can growth hack your way to…
Marketing tool stack used by high-growth companies in Silicon Valley
Reading Time: 5 minutes In Silicon Valley, high-growth tech companies and growth-focused startups know the value of excellent marketing tools. You simply cannot have a good marketing campaign or advertising plan without a set of tools to make collaboration and automation easier. This is more true than even in…
Top 5 LinkedIN Profile Optimization Hacks for Social Media Management Jobs
Reading Time: 3 minutes Without well-curated content being published on their social media every single day, most businesses would be closing their doors. Interestingly, social media is largely based on user behavior, and as a marketer, you know that well. A business owner could have the highest-quality products available…
9 tips for marketing during the COVID-19 crisis
Reading Time: 2 minutes The global COVID-19 crisis is shaking up the world. It’s a hard and uncertain time for all of us, with lots of unknowns. As marketers, we can’t play business as usual nor hide under a rock. It requires us to revisit our marketing strategy. The…
Create a Content Calendar for Social Media Marketing
Reading Time: 8 minutes It’s 2020 and social media has never been more important for businesses. With more than 91% of the US population using social media platforms, it’s clear where your customers are easiest to reach. The bad news? More and more businesses are investing heavily in building…
Marketing Tool Stack Used by Smart Small Businesses
Reading Time: 14 minutes Taking the first few steps to start a small online business is surprisingly simple. You need about an hour to get your website up and running, showing your products and services to the entire world. At that point, you feel empowered and ready for some…
What to do if you don’t own company social media handle?
Reading Time: 3 minutes You are launching your business and settled on the perfect name that epitomizes your brand. After purchasing your domain, you go to claim your social media handles only to realize…they are taken. What do you do? Do you scrap your name and start over? Do…