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Category :Content Curation

Social media marketing can make or break your business today; the right campaign can catapult your company forward and the wrong approach can leave you with disappointing results or worse, a tainted brand. One can undoubtedly say that social media is the most viable medium ever in the history of business and marketing. In the..

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It doesn’t matter what the size of your social media agency is, or which city you live in. It doesn’t matter if you are working with small businesses or massive corporations. At some point in your client-agency relationship, you will hear the question that every social media marketer dreads – “What’s the value of social..

Social media marketers today almost unanimously agree on the significance of content curation. Brands and businesses have realized that continuously creating original content is challenging, in terms of both, the creative capacity it demands and the time it requires. Content curation, on the other hand, comes with several advantages, including its ability to help you..

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Today’s audience has trouble focusing because of their hyperactive, commotion-ridden environment. Everyday, people are exposed to more webpages, TV shows, social media posts, instant gratification technologies and data. The Attention Economy records how one Sunday New York Times edition presents more factual data than 15th century readers could access in their entire lifetimes!   It’s..

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Today’s digital marketplace demands that businesses carefully manage their social media presence to effectively reach consumers, demonstrate customer service skill, elicit customer reviews and build brand loyalty.   In today’s competitive digital marketplace, companies have to constantly come up with creative ways to attract new customers. Search engine optimization, content promotion and social media are..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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Social media addiction is not an accident. Social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using psychological triggers and tricks from casinos, among other tactics. These companies may not have wanted to create “slot machines”, but their goals have driven them to build such products. Some studies have..

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With so many companies and marketers competing for a slice of the public’s ever more divided attention, competition on across social media platforms is tough, often brutal. This is especially true when you’re the new guy, trying to establish your presence and carve out a niche for yourself in the space. But while the task..

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Many businesses these days have understood the need for a robust social media presence. A great number of them also appreciate the need and benefit of using content-based marketing to promote their services or products to potential customers. Such efforts generally take the form of blogs designed to showcase that businesses offerings with in-depth long-form..

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We know social media impacts business, and that social media marketing has incredible benefits. 1/3rd of the world’s population actively uses and can be reached through social platforms People are increasingly turning to social networks for information and decision-making Recommended reading: 20 Top Social Media Marketing Trends for 2017 Social is a proven asset in..