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Author :All posts by Sian Jaylo

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Every customer (and every person) loves receiving value before they’ve paid for your services. It’s a natural line of thought that makes a potential customer wonder: “If I’m receiving this much value for free, how much value am I going to receive when I pay for it?” That’s the essential appeal behind using lead magnets..

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Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build relationships with customers. One way to do this is through..

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Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image. 87% of consumers would purchase a product based on values, and the average revenue increase when a..

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Running a managed hosting company is tough work – it’s a brutally competitive industry, with technically challenging processes. The turnover rate for the industry is quite high – yet often times, the solution starts internally. So what’s a possible secret sauce to the managed hosting woes? Through innovative ideas and programs and utilizing the best..

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All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most. Depending on your location, customers’ preferences, and the network’s presentation style, you’ll be more successful if you opt for one social medium over another. After all,..

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  Nothing has improved promotion and customer relationships as much as content marketing. Businesses everywhere use content (blogs, social media posts, and other formats) to educate their customers, and improve their products. But while we are talking about content, which generates 3 times as many leads as traditional marketing, we’re often forgetting one key category:..

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Advancing your career isn’t easy for executives and high-level professionals. The importance of higher education is rising, and so is the number of people who obtain degrees every year. You could argue the value of cookie-cutter academia has diminished, and the race to differentiate is a lot more complicated than it used to be before..