Sian Jaylo
Top 10 conferences to attend for social media marketing in 2020
Reading Time: 6 minutes 2020 has been the year of quarantining, social distancing and isolating as much as possible. We’ve been working from home, staying connected with our loved ones through phone and video calls, and doing our best to find new ways of staying entertained without stepping outside…
How to Legally Steal Other People’s Content
Reading Time: 5 minutes What if there were a way to legally and ethically “steal” other people’s content so you never have to fret about keeping your content current ever again? Now, obviously, you don’t want to cross the gods of Google ranking or legally infringe on anyone’s hard…
Accelerate your Content Curation with RSS Feeds
Reading Time: 3 minutes Everyone always focuses on the creation of content. Then, they focus on the marketing of content. But what about the curation of content? It sounds fancy, like something gallerists do, but businesses and brands don’t often use it because they’re not sure where to start,…
Content Marketing Strategy 101: Incorporating Podcasts to Diversify Your Content Marketing
Reading Time: 4 minutes Many of us hear “podcast” and immediately start thinking of industry giants such as Joe Rogan and TED Talks. These are broader productions that utilize their overwhelming brand recognition to generate millions of listens and views. What if we told you that podcasts don’t have…
Why Content Curation is Relevant Today and a Bonus List of the 10 Best Free Content Curation Tools
Reading Time: 6 minutes Whether you’re a marketing manager, business owner, blogger, or social media personality, it can be tricky to find the time to create all of the content that you want to share. While you can turn to content marketing services to take some of the strain…
Hootsuite versus Drumup
Reading Time: 5 minutes It’s no wonder that social media remains one of the most critical elements in any marketing strategy. According to social media statistics, 73% of adults in the USA use YouTube, and over 69% have a Facebook account. Social media is growing, evolving, and changing at…
Grow your career as a Social Media Manager
Reading Time: 4 minutes Fifteen or so years ago, who would have thought that social media marketing would be valuable to businesses across all industries? Or that entire careers would revolve around social media? Social media management is thriving as a career choice, and the growth opportunities are seemingly…
Buffer Versus Drumup
Reading Time: 5 minutes Social media management tools are necessary for almost every business. It’s the bread & butter for people who are in the marketing biz. Picking a social media management tool for your business may seem easy, but if you are serious about your job, it can…
The Biggest Trends in Employee Advocacy in the next three years
Reading Time: 6 minutes Employee advocacy has become a buzzword over the last few years, and for good reason. With businesses taking to social media to market directly to their target audience, customers as a response have become warier of brands and how they operate online. In today’s interconnected…
How To Define a Business on LinkedIn
Reading Time: 4 minutes With over 30 million companies, LinkedIn has proved itself to be a great social networking tool for generating leads, identifying market segments, liaising with like-minded professionals. etc. However, to achieve these spectacles on LinkedIn, you need to develop your brand. You need to devise a…