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Category :Content Curation

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LinkedIn could connect you to future customers. Yet, how many of your current customers are converted LinkedIn leads? If your answer is a few or none, you are yet to unlock the potential of your LinkedIn presence. John Nemo built his business on LinkedIn. It took him 90 days post-quitting to match his old job’s..

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Running social media marketing can be hard when you have no idea where to begin. Social media is vast and the abundance of social media marketing options leaves social media managers undecided on which is the best strategy to follow. Fortunately, there exists a way to identify top performing social media strategies. You can identify..

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Social media marketing these days is synonymous with influencer marketing. Influencer marketing is a sought-after service at every social media agency because every business wants to experience the miraculous results that the strategy promises. But is this buzz-heavy term actually worth investing in? Influencer marketing could well be the only way forward on social media,..

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Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweeting of content and following of accounts Here’s what Twitter’s new rules mean..

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Numbers matter. Influencers, current and future customers consider the size of your Twitter following when deciding whether to follow your or not. You probably won’t even consider your own brand a social media success unless you have grown a sizeable following on Twitter. Even though your number of Twitter followers isn’t indicative of the quality..

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Over 50 million small businesses use Facebook pages for marketing. But 96% of the people who discuss brands online, don’t follow the Facebook pages of those brands. That’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management agencies tend to discredit. It’s no wonder that such agencies..

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YouTube is an indispensable platform for social media and content marketers, especially now that audience members are consuming YouTube content like never before. People are spending as much as 72 minutes a day watching video content, and marketers are keen to make the most of this trend to increase audience engagement. However, engaging an audience on..

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We check our smartphones on average 150 times a day. They’re among the first things we engage with in the morning and one of the last we check before going to sleep. We take them with us constantly and everywhere. This means that our social media profiles tag along, too. Contrary to what many may..

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Social Media has revolutionized the way companies do business. From small local stores to big corporate houses, all types of businesses have recognized the importance of social media in marketing. In fact, social media marketing has become such an integral part of a company’s marketing activity that businesses just cannot do away with it. The..

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One of the greatest boons of running a business today is the ability to carve a niche in the minds of the customers through social media. Of all the social media channels available, Instagram plays a very important role in carving this niche because it is entirely a visual medium. Unlike marketing on other social..