Content Curation – How to Use it to Save Time & Drive Social Media Marketing Goals
Reading Time: 7 minutes I love Wednesdays – the day of the week when I write 2000-word-long blog posts for the DrumUp blog. How can writing 2000 words be fun and not excruciating? The posts usually cover fascinating topics in the social media marketing niche, bringing me new ideas…
How Small Business & Agency Owners Can Find New Customers via Social Media
Reading Time: 15 minutes According to an Ambassador study, 71% consumers who have a great brand experience on social media tend to recommend the brand to friends and relatives. Social media is ripe with opportunity to grow your business. If you’re a small business or agency owner, you can…
How to Use Employee Advocacy with Agents (Insurance & Financial Planning)
Reading Time: 5 minutes Hinge marketing and SocialMediaToday studied employee advocacy across diverse industries to find that most high growth firms had an employee advocacy program in place. Any business can reap benefits from running an employee advocacy program, designed to suit that business. In fact, employee advocacy is…
Content Targeting – How to Ensure that Your Content Reaches the Right Social Media Audience
Reading Time: 8 minutes Any social media marketer can reach target groups without relying on audience data. How? Through targeted content. Recently, content targeting company Zefr, Magna and IPG Media Lab released the results of a study that confirms this possibility. In their study, the companies verified that brands…
DrumUp – The Ideal Content & Social Media Management Tool for Digital Agencies
Reading Time: 7 minutes Social media management for clients can be an exhilarating but challenging roller-coaster ride. The deep satisfaction of having met your clients’ needs to the dot is an unparalleled feeling. Yet, few digital agencies get enough of a taste of it. Many digital agencies are perpetually…
What Should You Post on Social Media for Your Startup?
Reading Time: 6 minutes The best news about starting-up in today’s digital landscape is that you grow at practically no cost. All you need is the right idea, at the right time and to be at the right place at the right time. Today’s army of social media bloggers…
8+ Campaign Ideas to Increase Social Media Brand Awareness
Reading Time: 4 minutes The most advantageous feature of social media is that it connects you with people all over the world. Essentially, you could extend your business to thousands or millions of new people. And that’s exactly what big brands and meteoric startups are now doing, quite successfully….
How to Incentivize Your Employee Advocacy Program – 7 Ideas
Reading Time: 5 minutes Employee advocacy is an extremely effective communication tool. When properly executed, an employee advocacy program can increase your social media reach, engagement and referrals exponentially. Think about it. People are more likely to be influenced by their peers. This has been repeatedly proved by Edelman’s…
What’s the Ideal Social Media Post Length?
Reading Time: 5 minutes Social media post length is a definitive factor is deciding the impact of your social media content on its viewers. Any post that is wordsmithed to fit character limits will fully display your social media content to your fans, without obscuring any information. And that…
14 Invaluable Content Research Tools for Content Writers & Strategists
Reading Time: 7 minutes In today’s world, business growth invariably involves creating effective content to capture target groups on digital media. That’s why everyone’s in the business of creating content and hiring content creators. Businesses are really investing in content creation 60% of inhouse content marketing specialists create content…