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Category :Content Marketing

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 If you aren’t actively using Google Analytics, or haven’t installed it for your website as yet, this guide can get you started. Even though the service is free for use, I personally know many companies who aren’t exploiting its potential. Some marketers and business owners use the tool, but haven’t fully leveraged it to create..

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As social media managers or small business heads, do you struggle with keeping your social media accounts updated for your audience? Are your upset that your social media profiles don’t appear as visually and intellectually appealing as you want them to be? Here’s something you’ve probably not considered. Your followers, and all social media users..

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Facebook is unparalleled as a marketing platform. With a global reach of 1.86 billion MAU (Monthly Active Users), free-for-use Facebook brand pages and an advertising platform that runs on troves of invaluable data, to say the platform has a lot to offer is an understatement. Last year, however, many studies revealed that organic content reach..

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A Facebook page with 1 million fans can expect only about 20,000 of them to view a particular post- an observation made by Erik Devaney in one of his Hub Spot posts. If fan views are 2% or lower, engagement, and therefore leads are bound to be even lower. At this rate acquiring customers via..

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In November 2016, Google announced its first dedicated initiative focused on mobile-first indexing, revealing a major shift in SEO as we see it. Marketing is an area where shifts like that occur often, and staying updated and prepared becomes essential. The catch is that sometimes we have the updates, but can’t act on them right..

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When reporting to a CMO, or accounting for content marketing for your business, you should ideally go beyond vanity metrics (engagement and reach) and focus on metrics that measure direct impact on your business (conversions – site visits, lead captures, sales and customer retention). A group of marketers who were surveyed by HubSpot confirmed that..

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Note: The content on this post has been inspired by the #XYZInfluencer webinar conceptualized by expert growth marketing consultant Ron Sela and co-hosted by DrumUp and TwitterCounter. If you aren’t sure that you care about influencer marketing yet, here are two reasons why you should. Research conducted by the Omnicom Media Group in July 2016 stated..

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In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles penned down on the visual theme are plenty, and so..

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It maybe less apparent, but a HR professional is a marketer and a salesperson in principle. He/she markets a company and its culture, and sells job opportunities to prospective applicants. A HR professional is also the traditional “employee advocate” – he/she speaks for the workforce and is responsible for the quality of work life at..

Curated content suggestions are massive time savers for busy social media and content marketers. The ability to choose from intelligently sorted content recommendations saves marketers hours of time otherwise spent sifting through 1000s of websites for news and top-notch industry content. In fact, content curation is one of the most challenging responsibilities of content and social media..