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Category :Content Marketing

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In the age where successful marketing requires a lot more than convenience to turn prospects into customers, employee advocacy can be a winning formula for growing your business. How? To understand the benefits of employee ambassadors, we don’t have to look further from just a few statistics: Social proof: 77% of consumers are more likely..

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Every customer (and every person) loves receiving value before they’ve paid for your services. It’s a natural line of thought that makes a potential customer wonder: “If I’m receiving this much value for free, how much value am I going to receive when I pay for it?” That’s the essential appeal behind using lead magnets..

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Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image. 87% of consumers would purchase a product based on values, and the average revenue increase when a..

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All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most. Depending on your location, customers’ preferences, and the network’s presentation style, you’ll be more successful if you opt for one social medium over another. After all,..

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  Nothing has improved promotion and customer relationships as much as content marketing. Businesses everywhere use content (blogs, social media posts, and other formats) to educate their customers, and improve their products. But while we are talking about content, which generates 3 times as many leads as traditional marketing, we’re often forgetting one key category:..

Posted in : Content Marketing on
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In addition to great UX design, Amazon and Netflix have another common denominator to which they can attribute their success: dynamic content. If you’ve ever purchased a book from Amazon, you’ve likely found yourself browsing their “Recommended For You” section and been impressed with how well the recommendations match your interests. If you’re a Netflix..

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Social media platforms are the main stage of advertising efforts for most companies nowadays. Results of viewer engagement on these pages can affect your ranking on search engines as well as improve – or deteriorate – your brand entirely. Companies have been looking for ways to legally and organically boost their numbers on social media..

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Why Twitter? Twitter is social media on fast forward. For your content to travel and make impact on social media you require an audience that is active and engaged. Owing to Twitter’s quick pace and the short attention span that people have, Twitter is a great place to find high-engaged audiences. On Twitter you could..

Posted in : Content Curation, Content Marketing, Social Media Tips on
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But it happens to the best of us, doesn’t it? More likely than not, you’ve suffered this abomination first-hand yourself; struggling to come up with fresh, interesting content ideas for your next blog, social media post, article, email and the like. Note: You could curate fresh content ideas on DrumUp using keywords and RSS feeds…

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Did you know that 84% of your target audience trusts in reviews and recommendations? People are more likely to eat at a restaurant or stay at a hotel when it has been recommended to them by friends and family, colleagues and random internet personalities. That’s what makes employee advocacy so valuable for hotels and the..