The Effectiveness of Incorporating Video in Content Marketing
Reading Time: 7 minutes Traditional content marketing might be going stale. It’s time to make a change if you want your business to stay relevant in a constantly evolving digital landscape. While blogging and other forms of written content creation have been the name of the game for years…
Content Curation – How to Use it to Save Time & Drive Social Media Marketing Goals
Reading Time: 7 minutes I love Wednesdays – the day of the week when I write 2000-word-long blog posts for the DrumUp blog. How can writing 2000 words be fun and not excruciating? The posts usually cover fascinating topics in the social media marketing niche, bringing me new ideas…
How to Use Hashtags in Social Media Marketing
Reading Time: 6 minutes Hashtags change the way we communicate not only within social media. Hashtags are also present offline as they influence our everyday speech and daily conversations. Despite their great popularity, not everyone knows how to properly use hashtags in order to effectively strengthen the online brand…
How Small Business & Agency Owners Can Find New Customers via Social Media
Reading Time: 15 minutes According to an Ambassador study, 71% consumers who have a great brand experience on social media tend to recommend the brand to friends and relatives. Social media is ripe with opportunity to grow your business. If you’re a small business or agency owner, you can…
LinkedIn Update – Adding Images to Comments
Reading Time: 2 minutes Commenting is a controversial marketing tool, because of comments such as the ones below. In fact, spam comments make up most of the comments on the internet. In fact, Akismet measures around 7.5 million spam comments every month. Excessive commenting simply to build backlinks and…
How to Use Employee Advocacy with Agents (Insurance & Financial Planning)
Reading Time: 5 minutes Hinge marketing and SocialMediaToday studied employee advocacy across diverse industries to find that most high growth firms had an employee advocacy program in place. Any business can reap benefits from running an employee advocacy program, designed to suit that business. In fact, employee advocacy is…
Content Targeting – How to Ensure that Your Content Reaches the Right Social Media Audience
Reading Time: 8 minutes Any social media marketer can reach target groups without relying on audience data. How? Through targeted content. Recently, content targeting company Zefr, Magna and IPG Media Lab released the results of a study that confirms this possibility. In their study, the companies verified that brands…
DrumUp – The Ideal Content & Social Media Management Tool for Digital Agencies
Reading Time: 7 minutes Social media management for clients can be an exhilarating but challenging roller-coaster ride. The deep satisfaction of having met your clients’ needs to the dot is an unparalleled feeling. Yet, few digital agencies get enough of a taste of it. Many digital agencies are perpetually…
What Should You Post on Social Media for Your Startup?
Reading Time: 6 minutes The best news about starting-up in today’s digital landscape is that you grow at practically no cost. All you need is the right idea, at the right time and to be at the right place at the right time. Today’s army of social media bloggers…
8+ Campaign Ideas to Increase Social Media Brand Awareness
Reading Time: 4 minutes The most advantageous feature of social media is that it connects you with people all over the world. Essentially, you could extend your business to thousands or millions of new people. And that’s exactly what big brands and meteoric startups are now doing, quite successfully….