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Category :Content Marketing

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Expert panel: Evan Dunn, Meghan Keaney Anderson, Evan Prokop and Alex Tachalova During the dot com burst in 2000, the internet based organizations that had sprung from the promise of the internet, fought for survival in an overflowing market. The need for an understanding of the way traffic, purchase and revenue worked on the internet..

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Hacking growth is an exhilarating experience. Fashioning elegant and efficient solutions off of problems that the market fast balls at you is empowering and liberating. Not to mention the years of time and effort it saves you in growing a business the traditional way. Besides, this is age of the individual, the unique. The blue..

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35-and-under consumers are the first generation to reach adulthood after growing up entirely in the digital age. Our subsequent scroll-and-move-on attention span creates a challenge for every business: how to penetrate our multi-tasking focus and pique our finicky interest. If you’ve been able to tap into this market, you probably agree with Time Magazine’s assessment..

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Marketers are becoming increasingly reliant on content curation and content curation apps to balance their social media marketing marketing efforts, and there’s no reason why they shouldn’t be. After all, quality takes time, and curation is a great way of keeping an audience engaged while the creative factory is occupied otherwise. But if everyone’s curating..

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Several marketers have stressed on the benefits of involving employees in your social media marketing plan – it increases your reach many times over, adds credibility and influence to your brand message, and helps build relationships between employees and potential customers on social media. Companies all over the world are beginning to use social employee..

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Twitter has the potential to help you reach your audience and grow your business. There are actionable ways for you to achieve those things by optimizing your social media marketing approach and performance right this instant. Drawing on my experience as a growth strategist at Hashtagify, I’ve come up with a very specific strategy to..

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There are several reasons why your social media marketing could be heading down the wrong road. Social media success is after all a subtle mix of presentation, timing and approach. One simple change in any factor mentioned could mean the difference between virality and a dead post. Both seasoned and novice marketers could make any..

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The need for content discovery solutions The need for content discovery platforms is only going to increase with the rising volumes of content on the internet. And the volumes are definitely on the up-trend, and on a steep predicted incline. Mark Zuckerberg called it in 2008, proclaiming that the content produced each year would be..

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Content marketing has replaced most other methods as the most effective means to reach out to a target market. With a well-thought out content marketing plan, your business could connect to and build a rapport with the most important people to any given business, be it partners, potential hires or possible customers. Even so, few..

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With 71% people‘s buying decisions being influenced by social media, social media marketing has become an integral part of every business’s marketing plan. Businesses belonging to any niche can use social media to reach, engage with and sell to a larger part of their target market. However, the importance attached to social media outreach and..