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Category :Content Marketing

During the holiday season, your office is probably half-empty. It might even be closed for a couple of weeks. While you’re taking a well-deserved break and enjoying the season with your family, your company’s social media channels go quiet. Social media management during the holiday season is often neglected. With few employees in the office,..

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Thought leadership continues to grow as a Google trend. The term itself maybe more than fifteen years old, having been coined by business expert and author Joel Kutzman in the early 1990’s, but it is still as relevant or even more so in today’s social media age. Today we call some of our thought-leaders social..

The ability to manage content from a library is a huge advantage, because it gives marketers flexibility and helps them save time. When popular social media management app Buffer announced its decision to remove the content library feature, a lot of people were taken aback.   Buffer shuts down its content library The app plans..

Posted in : Content Marketing, Social Media Tips on
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You have a date, and a venue. The banners have just been sent to the printer’s. You have just confirmed your speakers and your agenda. All you need for your event to be successful is a whole bunch of people. How do you get them to come? To understand the works of event marketing, I..

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We’ve come a long way in the last few years. Back in 2011, the biggest question that people were asking was if social was profitable. Since then, industry conversation has moved from ‘will I see an ROI’ to ‘how to measure social ROI’ and the tools that can help. Yet, only 15% marketers have proven..

Posted in : Content Marketing on

Did you know that visuals increase people’s willingness to read content by over 80%? As the world around us becomes more and more saturated with brands using content marketing, there is a need to find ways to stand out. Visual content marketing can make that happen for a brand. If your brand is still not..

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As a marketer, if you are looking at social media purely from an engagement perspective, you’re missing out. If your only goal is building a strong social media presence, you are not aiming high enough. With nearly one third of the world’s population accessible on social media, it has become a real source for genuine..

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Consumers are virtually bombarded by ads, commercials and content from brands. Facebook ads, YouTube ads, banner ads, newsletters, re-marketing, cold calling (people still do it!) – you name it, your audience is exposed to it. Quite tiring, isn’t it? The amount of brand content knocking at your audience’s door is indeed overwhelming. Enough is enough…

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The way information travels is constantly changing and evolving. From the internet revolution, to the information explosion, the invention of social media and the rising noise levels on it, the ever transforming modes of communication have forced companies to remodel their marketing efforts. There is no better time than the present for word-of-mouth marketing. The..

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Have you noticed how there are very few stand-alone apps to support marketing on LinkedIn? This makes marketing via LinkedIn more effort intensive and results slower to show, because marketers are forced to run through many of their processes manually. Considering that LinkedIn has a lot to offer, searching for ways to increase efficiency on..