How Social Media Succeeds in Various Countries
Reading Time: 6 minutes All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most. Depending on your location, customers’ preferences, and the network’s presentation style, you’ll be more successful if…
Tips to Avoid Wasting your Content Curation Efforts
Reading Time: 5 minutes Nothing has improved promotion and customer relationships as much as content marketing. Businesses everywhere use content (blogs, social media posts, and other formats) to educate their customers, and improve their products. But while we are talking about content, which generates 3 times as many…
How Dynamic Content Can Take Your Marketing to the Next Level
Reading Time: 7 minutes In addition to great UX design, Amazon and Netflix have another common denominator to which they can attribute their success: dynamic content. If you’ve ever purchased a book from Amazon, you’ve likely found yourself browsing their “Recommended For You” section and been impressed with how…
How to Incorporate Influencers into Your Social Media Content Strategy
Reading Time: 8 minutes Social media platforms are the main stage of advertising efforts for most companies nowadays. Results of viewer engagement on these pages can affect your ranking on search engines as well as improve – or deteriorate – your brand entirely. Companies have been looking for ways…
The Ultimate Twitter Marketing Guide
Reading Time: 11 minutes Why Twitter? Twitter is social media on fast forward. For your content to travel and make impact on social media you require an audience that is active and engaged. Owing to Twitter’s quick pace and the short attention span that people have, Twitter is a…
How to Discover Irresistible Content Ideas Using Quora
Reading Time: 7 minutes But it happens to the best of us, doesn’t it? More likely than not, you’ve suffered this abomination first-hand yourself; struggling to come up with fresh, interesting content ideas for your next blog, social media post, article, email and the like. Note: You could curate…
Employee Advocacy Best Practices for Hotels & the Hospitality Industry
Reading Time: 6 minutes Did you know that 84% of your target audience trusts in reviews and recommendations? People are more likely to eat at a restaurant or stay at a hotel when it has been recommended to them by friends and family, colleagues and random internet personalities. That’s…
How to Optimize Your Social Media Workflow
Reading Time: 7 minutes Social media is an essential marketing tool for most companies nowadays. It’s important for building an online presence and engaging with your customers on a deeper, more human level. This didn’t matter as much earlier as it does today but the market is evolving and…
How to Use DrumUp to Curate Great Content as a Nonprofit Organization
Reading Time: 7 minutes In the perfect world, marketers would have enough time to conceptualize and churn out high-quality content consistently. But a reality check will show you the limited time and resources that marketers have to manage their multifaceted jobs. The good news is that quality content is…
19 Free Facebook Marketing Tools to Increase Organic Reach
Reading Time: 7 minutes Facebook is unparalleled as a marketing platform. With a global reach of 1.86 billion MAU (Monthly Active Users), free-for-use Facebook brand pages and an advertising platform that runs on troves of invaluable data, to say the platform has a lot to offer is an understatement….