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Category :Content Marketing

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Companies use various resources to reach their target audience and promote their business. Social media advertising, third party endorsements and sponsored posts on niche websites are a few of the ways that companies use to spread the word about their business. However, one of the most effective resources that many companies neglect is their employees. Everyone..

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A good social media marketing strategy transforms your business and yields a measurable ROI. It’s an effective way to promote products, connect with customers and establish yourself as an authority. But to know when your strategy is actually good, you need to be able to measure its impact. You must answer the question: are my..

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Social media marketing. Three words that every marketer utters when backed into a corner for answers and results. But here’s the hard truth about social media marketing. Not all marketers see an ROI. In fact, even though 77% marketers claim to be using social media for marketing, only 48% of them seem to have any..

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Passive job seekers are highly sought after by today’s recruiters who struggle with finding active job seekers with the right profile and experience for specialized positions. As a passive job seeker, you have the potential to attract the best job opportunities that are available in today’s market. And one of the smartest ways to attract..

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With over 37 million Facebook likes and close to 12 million Twitter followers, Starbucks has clearly nailed social media marketing. Going by their popular social media campaigns such as #TweetACoffee and #HowWeMet, Starbucks has been able to generate serious revenue using social media. The company has, of course, a large team of social media strategists..

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According to eMarketer, Instagram could have 26.9 million more US users by 2020, overtaking Facebook, Twitter and every other social media network on record. The social media platform also seems to be enjoying an unprecedented adoption and engagement rates among young adults, resulting in increasing mobile revenues. If you want to make the most of..

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When I began my journey as a social media marketer, the sheer volume of advice and tips about the industry available on the internet overwhelmed me. If it wasn’t for the Coursera social media specialization that I did, I would have probably wasted time updating my skills and knowledge. Every social media manager, whether a..

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According to a recent report, 58% of the world’s CMOs believe that companies will need to adopt AI within the next 5 years to compete globally. Social media marketing is undoubtedly one of the areas which AI will transform, and when that happens, social media marketers will face the heat. But will they lose their..

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In Seth Godin’s words, “Content marketing is all the marketing that’s left”. If you’re part of a content agency, you know just how much businesses are willing to invest in content marketing. And for good reason. But there’s good (effective) content marketing and bad (ineffective) content marketing. Businesses who do invest in content marketing expect..

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Fake news is a serious social media problem that could affect the relationship you share with your social media audience. How? People are starting to question the information that they receive via social media. People have always been wary about the information shared by brands on social media. In fact, people consider information shared by..