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Category :Small Business Tips

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Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build relationships with customers. One way to do this is through..

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Running a managed hosting company is tough work – it’s a brutally competitive industry, with technically challenging processes. The turnover rate for the industry is quite high – yet often times, the solution starts internally. So what’s a possible secret sauce to the managed hosting woes? Through innovative ideas and programs and utilizing the best..

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Most workplaces limit the use of social media during working hours. Employers believe that social networking during working hours will reduce their employees’ productivity. All the same just because employees are not allowed to visit social networking sites does not mean that they don’t. Pew research published some statistics a while back that showed that..

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Recently, the Trump campaign faced flak for plagiarizing Michelle Obama’s convention speech from eight years ago, and got no mercy from the press. When you borrow lines from a speech and pass it off as your own at events of national importance, you will be outed quickly. In the online world, stealing others’ content –..

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Social media marketing. Three words that every marketer utters when backed into a corner for answers and results. But here’s the hard truth about social media marketing. Not all marketers see an ROI. In fact, even though 77% marketers claim to be using social media for marketing, only 48% of them seem to have any..

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Running social media marketing can be hard when you have no idea where to begin. Social media is vast and the abundance of social media marketing options leaves social media managers undecided on which is the best strategy to follow. Fortunately, there exists a way to identify top performing social media strategies. You can identify..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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A recent survey by marketing firm Hashoff found that B2C social media influencers plan to spend most of their time on Instagram next year and increase their efforts on YouTube too. Many respondents also believed that Instagram offered the best tools for creators, beating out Facebook, Twitter, YouTube and Snapchat. Get more information here. According..

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In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles penned down on the visual theme are plenty, and so..

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Your blog is a gathering place for your community. It keeps your connection with your audience alive. Compelling posts sustain the popularity of your blog among frequent readers, and when promoted on social media, set you up for greater brand awareness and interest. After all, building a brand isn’t only about providing a valuable product..