How To Define a Business on LinkedIn
Reading Time: 4 minutes With over 30 million companies, LinkedIn has proved itself to be a great social networking tool for generating leads, identifying market segments, liaising with like-minded professionals. etc. However, to achieve these spectacles on LinkedIn, you need to develop your brand. You need to devise a…
Tools to Boost Sales During a Pandemic
Reading Time: 6 minutes The spread of coronavirus and the establishment of social distancing presented a challenge that almost every business was unprepared for. Sales graphs went down, advertising funds were curbed and existing marketing strategies went topsy turvy. The biggest change in marketing strategy was becoming less and…
How to use Q&A Sites as a Marketing Channel
Reading Time: 4 minutes What do you do when you have a question? Chances are, you turn to Google. We’ve taken to using the search engine to answer our questions so much that it gets 5.6 billion searches every day. And for the most common questions, you’ll see question…
7 Keys to Your Social Media Business Longevity
Reading Time: 4 minutes Leveraging social media business is a must. Everyone knows that. The vast number of social media users, which keeps growing with every passing minute, make it quite evident that every business should harness the power of social networks. According to HubSpot, 71% of your customers…
The Secret How Small Businesses Impact their Brand with Social Media
Reading Time: 4 minutes Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build…
Successful tricks how Managed-Hosting Companies utilize Employee Advocacy
Reading Time: 4 minutes Running a managed hosting company is tough work – it’s a brutally competitive industry, with technically challenging processes. The turnover rate for the industry is quite high – yet often times, the solution starts internally. So what’s a possible secret sauce to the managed hosting…
6 Ways Social Media Can Enhance Workplace Productivity
Reading Time: 4 minutes Most workplaces limit the use of social media during working hours. Employers believe that social networking during working hours will reduce their employees’ productivity. All the same just because employees are not allowed to visit social networking sites does not mean that they don’t. Pew…
Why You Need a Content Curation App in Your Social Media Mix
Reading Time: 5 minutes Recently, the Trump campaign faced flak for plagiarizing Michelle Obama’s convention speech from eight years ago, and got no mercy from the press. When you borrow lines from a speech and pass it off as your own at events of national importance, you will be…
Is Your Social Media Content Boring? Here’s the Only Way to Fix It for Good
Reading Time: 8 minutes Social media marketing. Three words that every marketer utters when backed into a corner for answers and results. But here’s the hard truth about social media marketing. Not all marketers see an ROI. In fact, even though 77% marketers claim to be using social media…
How to Run Social Media Marketing Experiments (with 73 Ideas)
Reading Time: 7 minutes Running social media marketing can be hard when you have no idea where to begin. Social media is vast and the abundance of social media marketing options leaves social media managers undecided on which is the best strategy to follow. Fortunately, there exists a way…