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There are few phrases, I think, in the office marketer’s vernacular more terrifying. Particularly for larger organizations, scaling a social media presence is, at best difficult, at worse… well, terrifying. Yet, social media has had a 10-year run of yielding documented results for virtually any business. More than 80% of people engage with at least..

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Most workplaces limit the use of social media during working hours. Employers believe that social networking during working hours will reduce their employees’ productivity. All the same just because employees are not allowed to visit social networking sites does not mean that they don’t. Pew research published some statistics a while back that showed that..

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There’s no certainty that yesterday’s digital and social media marketing strategies will work tomorrow. In fact, in my digital and social media experience, full-blown trends that become mainstream, become ineffective and eventually die just as quickly as they come. To understand what the digital marketing trends you should focus on in 2018, we asked 5 digital..

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They say that the pen is mightier than the sword. While this is true in most cases, social media marketers have proved that there is something mightier than the pen – and that’s pictures. Images have long been a favored means of marketing. Today, the value of images is so high, that more than 37%..

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Managing multiple social media accounts is a whole lot easier with DrumUp. While most of you know DrumUp lets you schedule posts in advance, many of you haven’t made use of the tool to its maximum potential. We are building DrumUp for a passionate community of organic social media marketers who are seeking a one-stop solution..

Using the right analytics tools in your social media marketing strategies can make all the difference. They help you understand the impact of your marketing strategies on social media by providing you with clear insights. Using these tools, you can find out what type of content is getting you more engagement, what time is best..

Posted in : SMM, Social Media Tips on
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Social media platforms provide an excellent channel for startups to reach out to potential customers and relevant audience to build a huge network. But, managing your various social media accounts can be quite a challenge. It is time consuming, demands a lot of your attention, and leaves scope for error, particularly when you only have..

Posted in : SMM, Social Media Tips on
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Content marketing and social media go hand in hand. You need social media for content marketing because it is a great platform to share content, and reach out directly to your audience and find out what they like and do not like. Content strategy is the first step Before embarking on marketing on social media,..

Posted in : SMM, Social Media Tips on
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Social media managers have a lot on their plate every day. They have to work hard to create exciting posts that people like to read. The job is hardly impromptu and involves a lot of planning. It includes writing new posts, creating graphics, monitoring analytics, scheduling posts at the right time, curating content and more…

Posted in : Expert Interview Series on
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Expert Panel: Colleen Jones, Michael Solomon & Mike Glover If you were to trace its history, you’d perhaps go back to more than a hundred years ago when Cyrus Hall McCormick developed a few elementary strategies that we would now call inbound marketing. Over the last decade, these strategies have since evolved greatly and have..