How to Use Images on Twitter
Reading Time: 4 minutes They don’t say that a picture is worth a thousand words for nothing. Colored visuals increase people’s willingness to read an article by 80 per cent. Content accompanied by relevant images attracts 94 per cent more views than text-only posts. Visuals are extremely important to…
Your Content Marketing is Broken! Here’s Why
Reading Time: 5 minutes While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.
AI is Coming – Be Prepared, Not Afraid
Reading Time: 3 minutes TL;DR: AI is coming. We’ve been hearing this claim for many years now. But you know what, this time it really is coming. And you need not be afraid. Just be prepared. Artificial Intelligence, or AI, has been one of the dreams of science. It…
The Doomsday Scenario – If Google Fails, Will Your Company Survive?
Reading Time: 4 minutes TL;DR: Relying too much on Google puts a business at serious long-term risk. Invest in other tactics like content marketing, social media marketing, and most importantly building customer loyalty to survive a decline in Google’s dominance. Google is a behemoth. It is valued at more…
Survey: Top Social Media Management Painpoints
Reading Time: 5 minutes Social media platforms like Facebook and Twitter have been around for quite a few years now. Since their launch, they quickly grew to become the modern marketer’s preferred channels to reach out to and engage with their audience at scale. With several tactics that can…