What to Leave Off Your LinkedIn Page
Reading Time: 3 minutes 94% of B2B marketers use LinkedIn to share content and position their company as a thought leader on the 467 million strong professional networking site. Whether you are a solo entrepreneur or a small business owner, you will want to create a LinkedIn page for…
How to Make Your Content Marketing More Memorable
Reading Time: 4 minutes We are overexposed to digital content, a reason why a lot of it slips out of our mind like water off a duck’s back. Content marketers today face the challenge of creating memorable content that can earn them an active, returning social media community, newsletter…
Using Millennial Lingo in Your Marketing
Reading Time: 4 minutes Born between 1982-2004, millennials are the most active generation on social media. Most entrepreneurs today belong to this generation, which cares more about social values than economics, and would rather stay at a low-paying job they love than earn a lot more at one they…
The Secret to Successful Brand Storytelling for Marketers
Reading Time: 4 minutes An authentic and a well-presented brand story differentiates you from the competition. Beyond its marketing value, the story: reveals your true motivations to investors guides your values, objectives and actions strikes a chord on crowdfunding websites A great brand story can attract a…
How to Tackle the Common Challenges of Employee Advocacy
Reading Time: 4 minutes Employee advocacy may look good on paper, but getting your employees to actively promote your business on social media can be challenging. There is no one solution to it, you need to consider a number of variables to understand if employees will welcome your advocacy…
What You Should Do Immediately About Google’s Mobile-First Index
Reading Time: 3 minutes Google has always insisted that businesses deliver a good user experience. An increase in mobile web browsing has prompted Google to turn its focus to mobile-friendliness and how it should impact search engine rankings. In October last year, website visits on mobile devices surpassed that…
How to Build a Solid Following on Twitter
Reading Time: 3 minutes The benefits of having a solid Twitter following are clear. You can share your expertise and market your brand to a larger audience. The more retweets your posts earn, the higher the possibility of being noticed by a bigger community of Twitter users, and adding…
7 Incredible Sources of Inspiration for Content Ideas
Reading Time: 3 minutes Generating ideas for blog posts is one of the most time-consuming aspects of content marketing. Sure, you can always recycle evergreen topics that your audience is likely to find useful. You could write timely posts that focus on news and trends likely to affect your…
How to Use GIFs on Social Media – 5 Awesome Ideas
Reading Time: 3 minutes One of the earliest GIFs was a dancing baby; today, a graphics interchange format can be anything you want it to be, and not very difficult to create. You can make an original one using Adobe Photoshop or Microsoft GIF Animator. Or you could pick…
LinkedIn Marketing – How It Differs from Marketing on Other Social Networks and the Winning Tactics Your Peers Use
Reading Time: 9 minutes Each social network has its own highlights, as does LinkedIn. For years, marketers have considered it an important part of building a brand, being the only business-focused social network. You may have read material on LinkedIn marketing – tips, tactics and how-tos, but today we…