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Category :Content Marketing Strategy

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Whether you’re a social media marketer or a small business owner responsible for your own posts, your days are likely packed to the brim. It’s paramount to your productivity that you work smarter instead of harder. You need every advantage possible – and we’re here to tell you that Google Chrome social media app extensions..

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Why You Should Create an Army of Employee Ambassadors and Win at Brand Advocacy With the pervasive presence of influencer marketing–and now micro-influencer marketing–companies are actively seeking to discover that next fresh frontier where they’ll find unclaimed social media movers-and-shakers who are willing to engage in sharing their brand-created messages with consumers. What employers may..

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All customers want to have positive feelings towards their service provider, but nowhere is that more clear than in dentistry. With over 15% of the population having an immense fear of dentists, it helps to perceive them as friendly faces. And since we’re all using social media nowadays (primarily to get in touch with our..

We want you to do a simple comparison. Take a look at your business’s combined social media audience and compare it to the number of people on your email subscription list. It may be slightly presumptuous, but we’re quite confident that your overall social media reach vastly outweighs your email subscription list. It’s not like..

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If you’re a real estate professional and you aren’t utilizing social media to expand your business, you’re missing the boat. But you’re too busy making cold calls, knocking on doors, and running open houses to find time for Youtube, Facebook, LinkedIn, and Instagram. At the surface it makes sense. Real estate success still hinges upon..

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In today’s climate, your business can’t afford to be without social media. It’s the new town center. The fact is, people are more likely to interact via tweets and Facebook posts than they are at a restaurant, bar, or rec center. According to a data measurement company known as Zenith, people are projected to spend..

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Employee advocacy is one of your best marketing tools. Most of the time it’s hidden as we pay attention to things like Facebook retargeting and expensive PPC campaigns. However, it’s employee advocacy that consumers trust. 76% of people trust other “normal” people more than brands. You may have a shining campaign with a good headline,..

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Every customer (and every person) loves receiving value before they’ve paid for your services. It’s a natural line of thought that makes a potential customer wonder: “If I’m receiving this much value for free, how much value am I going to receive when I pay for it?” That’s the essential appeal behind using lead magnets..