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I love Wednesdays – the day of the week when I write 2000-word-long blog posts for the DrumUp blog. How can writing 2000 words be fun and not excruciating? The posts usually cover fascinating topics in the social media marketing niche, bringing me new ideas to try as social media marketing experiments. Plus, it’s always..

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Hashtags change the way we communicate not only within social media. Hashtags are also present offline as they influence our everyday speech and daily conversations. Despite their great popularity, not everyone knows how to properly use hashtags in order to effectively strengthen the online brand communication and social media marketing. This post describes how you..

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The US’ most recent presidential elections has been one for the history books. We saw a Jewish 74 year old garner support from younglings, Hillary recite rap rhymes and Trump tweet wildly through the campaign cycle. It’s been interesting to watch these candidates use social media to turn the unfathomable into reality. With the midterm..

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Posted in : Content Curation, Content Marketing, Social Media Tips on   By    

According to an Ambassador study, 71% consumers who have a great brand experience on social media tend to recommend the brand to friends and relatives. Social media is ripe with opportunity to grow your business. If you’re a small business or agency owner, you can find new customers via social media and save a lot..

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Posted in : Content Marketing, Social Media Tips on   By    

Commenting is a controversial marketing tool, because of comments such as the ones below. In fact, spam comments make up most of the comments on the internet. In fact, Akismet measures around 7.5 million spam comments every month. Excessive commenting simply to build backlinks and increase referrals is hugely frowned upon, but that doesn’t mean..

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Posted in : Content Curation, Content Marketing, Others, Social Media Tips on   By    

Hinge marketing and SocialMediaToday studied employee advocacy across diverse industries to find that most high growth firms had an employee advocacy program in place. Any business can reap benefits from running an employee advocacy program, designed to suit that business. In fact, employee advocacy is happening everyday and on every social media platform, whether you..

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Any social media marketer can reach target groups without relying on audience data. How? Through targeted content. Recently, content targeting company Zefr, Magna and IPG Media Lab released the results of a study that confirms this possibility. In their study, the companies verified that brands on YouTube reached more of their target audience via content..

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Social media management for clients can be an exhilarating but challenging roller-coaster ride. The deep satisfaction of having met your clients’ needs to the dot is an unparalleled feeling. Yet, few digital agencies get enough of a taste of it. Many digital agencies are perpetually consumed in understanding client needs and trying to fulfil them…

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Posted in : Content Curation, Content Marketing, Social Media Tips on   By    

The best news about starting-up in today’s digital landscape is that you grow at practically no cost. All you need is the right idea, at the right time and to be at the right place at the right time. Today’s army of social media bloggers and micro-bloggers are constantly looking for exciting things to post,..

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The most advantageous feature of social media is that it connects you with people all over the world. Essentially, you could extend your business to thousands or millions of new people. And that’s exactly what big brands and meteoric startups are now doing, quite successfully. There’s no dearth of customers anymore. In fact, brands have..

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