Turn your employees into your social ambassadors with Drumup Employee Advocacy Platform Request Free Trial

Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience            a. Buyer Personas            b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy            a. Choose the Right Social Networks            b. Content Types            c. Content Topics            d. Create a Social..

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Psst – I’m going to let you in on a little secret. Facebook marketing isn’t dead. Gasp. You’ve probably heard a lot of doom and gloom recently about Facebook’s prospects. Ominous “facts” about the younger generation shrinking on the platform, and an increasingly inactive user base. You might even be forgiven to think that Facebook..

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Content marketing seems to be the golden ticket. It educates, empowers and converts our leads for us. However, there’s a lot of buzz in the search engines with over 60% of content marketers creating content every single day. But just because it’s popular and there are thousands of articles about it online doesn’t mean you’re..

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There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated. In this post, we’ll cover 10 principles of psychology that will help you motivate your employee ambassadors, and..

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Businesses of any size can absolutely benefit from employee engagement. Employee advocacy as a form of marketing is actually quite lucrative. When you consider how massive the social media reach of a group of employees actually is, it makes sense to have employees bring in leads with their own social power. But what exactly is..

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Social media is a fantastic marketing tool, once you figure out how to do it correctly. This is particularly true for local businesses where you can use platforms like Facebook to narrow down your target audience and market specifically to people in your general area. However, many businesses are missing out on one of the..

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Whether you’re a social media marketer or a small business owner responsible for your own posts, your days are likely packed to the brim. It’s paramount to your productivity that you work smarter instead of harder. You need every advantage possible – and we’re here to tell you that Google Chrome social media app extensions..

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Why You Should Create an Army of Employee Ambassadors and Win at Brand Advocacy With the pervasive presence of influencer marketing–and now micro-influencer marketing–companies are actively seeking to discover that next fresh frontier where they’ll find unclaimed social media movers-and-shakers who are willing to engage in sharing their brand-created messages with consumers. What employers may..

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How Property Managers Can Bolster Social Advocacy on twitter, facebook, LinkedIn and instagram

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All customers want to have positive feelings towards their service provider, but nowhere is that more clear than in dentistry. With over 15% of the population having an immense fear of dentists, it helps to perceive them as friendly faces. And since we’re all using social media nowadays (primarily to get in touch with our..

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