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Posted in : News & Trends, Social Media Tips on   By    

In about a decade of their existence, social media platforms have acquired over 2.3 billion users worldwide, according to Statistia’s records. It has become abundantly clear that social media isn’t just a passing phase, and is here to stay. Social is also evolving rapidly. Here’s a quick recap of the leaps that social took in..

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One of the biggest challenges that content marketers face is creating visual content. Visual design is a specialized field requiring the tools and skills of an artist to communicate viscerally what cannot be expressed through words. The dilemma is this : how can content creators supplement their textual content with attractive images without any experience..

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If you work for a large organization or a digital marketing agency managing multiple social media accounts, then multiple people would be managing those accounts. With a team of social media managers, you need to have a team feature to manage your content. DrumUp does that now. Using the platform, you can invite team members..

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Posted in : Content Curation, SMM, Social Media Tips on   By    

Social media marketers today almost unanimously agree on the significance of content curation. Brands and businesses have realized that continuously creating original content is challenging, in terms of both, the creative capacity it demands and the time it requires. Content curation, on the other hand, comes with several advantages, including its ability to help you..

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The ability to manage content from a library is a huge advantage, because it gives marketers flexibility and helps them save time. When popular social media management app Buffer announced its decision to remove the content library feature, a lot of people were taken aback.   Buffer shuts down its content library The app plans..

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Social media marketing is not a ‘tactic’; it is a sustained process of establishing an authoritative voice through effective engagement. Every conversation or interaction on social media must inform, educate or entertain in some way : it is this value that will encourage your audience to return to your social media pages and engage with..

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Posted in : Content Marketing, Social Media Tips on   By    

You have a date, and a venue. The banners have just been sent to the printer’s. You have just confirmed your speakers and your agenda. All you need for your event to be successful is a whole bunch of people. How do you get them to come? To understand the works of event marketing, I..

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In this year’s elections, Americans weren’t bystanders, in any sense of the word. Considering the fact that anybody could say pretty much anything (thanks to social media), the US Presidential Elections evoked massive activity from all around the world. Along with live broadcasts by TV news agencies and continuous updates on social media, the fear,..

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Some social media campaigns really resonate and connect with people in a meaningful way as opposed to being a passing fancy with no real impact on brand awareness or revenue. There are several instances of viral campaigns, most from the leading companies of our time, and others from lesser known brands with savvy social media..

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If you are a digital marketer, analyst or business owner looking for the chance to take your business to the next level, workshops and events are a good place to start. The end of any year is a great time for events. This November we’re partnering with two of the best global events focused on..

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