Try the world's #1 social media & content marketing app Get started (it's free)

Have you noticed how there are very few stand-alone apps to support marketing on LinkedIn? This makes marketing via LinkedIn more effort intensive and results slower to show, because marketers are forced to run through many of their processes manually. Considering that LinkedIn has a lot to offer, searching for ways to increase efficiency on..

Read more

Expert panel: Evan Dunn, Meghan Keaney Anderson, Evan Prokop and Alex Tachalova During the dot com burst in 2000, the internet based organizations that had sprung from the promise of the internet, fought for survival in an overflowing market. The need for an understanding of the way traffic, purchase and revenue worked on the internet..

Read more

One of Sherlock Holmes’ most memorable quotes is “You see, but you do not observe.” Directed at his friend/assistant Watson, the remark suggests the doctor’s lack of deductive reasoning skills that often lead him to erroneous conclusions. Deductive reasoning starts with a theory or hypothesis and progresses to a conclusion based on evidence. The hypotheses..

Read more
Posted in : Content Marketing, Others on   By    

Hacking growth is an exhilarating experience. Fashioning elegant and efficient solutions off of problems that the market fast balls at you is empowering and liberating. Not to mention the years of time and effort it saves you in growing a business the traditional way. Besides, this is age of the individual, the unique. The blue..

Read more
Posted in : Others, Small Business Tips, Social Media Tips on   By    

With the amount of data pouring in from social media platforms, the number of metrics you could look at is almost dizzying. But not all metrics are equally valuable. Knowing what metrics to focus on and what tools to use is going to save a lot of time. This time you save is much better..

Read more

Dear Social Media, I think I may have fallen in love with you. You’re not so bad after all. Actually, you’re amazing. I took some time to figure you out, and now that I have, I’m so glad I didn’t give up on on you. I’m sorry for called you names and blaming First World..

Read more
Posted in : Content Marketing, Others on   By    

35-and-under consumers are the first generation to reach adulthood after growing up entirely in the digital age. Our subsequent scroll-and-move-on attention span creates a challenge for every business: how to penetrate our multi-tasking focus and pique our finicky interest. If you’ve been able to tap into this market, you probably agree with Time Magazine’s assessment..

Read more

Marketers are becoming increasingly reliant on content curation and content curation apps to balance their social media marketing marketing efforts, and there’s no reason why they shouldn’t be. After all, quality takes time, and curation is a great way of keeping an audience engaged while the creative factory is occupied otherwise. But if everyone’s curating..

Read more

The biggest lie in social media marketing is that it can never produce an ROI. This myth is especially peddled to small businesses who don’t have massive marketing budgets and cannot afford to waste their time on unproductive efforts that don’t impact their bottom line. As for those entrepreneurs who say that social media has..

Read more

Several marketers have stressed on the benefits of involving employees in your social media marketing plan – it increases your reach many times over, adds credibility and influence to your brand message, and helps build relationships between employees and potential customers on social media. Companies all over the world are beginning to use social employee..

Read more