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Creating valuable content is a time-consuming affair. Creating enough social media content to fuel multiple social accounts while maintaining consistency and creating a brand identity is even more of a time-consuming affair. Why waste time on managing strategy and execution from scratch when you can effectively curate the best content and maximize the impact of..

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According to a study conducted by G2 Crowd, 80% small businesses now consider Facebook their primary marketing channel. This could be because they find Facebook marketing affordable, or effective, or a combination of both. This could also be because creating a Facebook Business page is among the easiest things small business owners could do to..

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Social media has become one of the most powerful marketing tools today. Startups, small businesses and large businesses are heavily relying on social media to build their brand and their credibility. However, social media branding need not just be limited to organizations. Social media can act as an excellent tool for personal branding. C-Suite executives..

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Your blog is a gathering place for your community. It keeps your connection with your audience alive. Compelling posts sustain the popularity of your blog among frequent readers, and when promoted on social media, set you up for greater brand awareness and interest. After all, building a brand isn’t only about providing a valuable product..

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It’s common knowledge that social media can be used to create brand awareness and acquire new customers; but how exactly should a company use Facebook or Twitter to find and convert random people into actual customers? Well, that involves creating a conscious and calculated plan. Every brand has its own unique challenges in acquiring new..

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If social media automation scares you, think about how email marketing has evolved. Today, most companies see email as the ultimate one-on-one marketing channel irrespective of the industry to which they belong. Yet, how many email marketers send individual emails? At most, companies send individualized emails managed by automation software. In fact, supermarket chain Safeway..

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They say that the pen is mightier than the sword. While this is true in most cases, social media marketers have proved that there is something mightier than the pen – and that’s pictures. Images have long been a favored means of marketing. Today, the value of images is so high, that more than 37%..

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Here is a look at the most recent updates and announcements from Facebook, Twitter, Instagram and LinkedIn. Brainstorm their potential and implications for your brand, as the competition between the top social networks heats up! Facebook Stories for Business Pages Facebook’s Stories will come to Pages by next month, which means you will be able..

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Note: This post was first published on Sep 22, 2015 and has since been updated with additional information.   Social media never sleeps. And that makes social media management a particularly challenging task. Keeping up with the incessant activity on social media can be a painstakingly time-consuming process. And if managing your business’ social media presence is..

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Note: This post was first published on July 5, 2017 and has since been updated with new tools. Social media marketing can be overwhelming, for amateurs and professionals alike. The best social media marketers are excellent  at multitasking and can work very well under pressure, but even they need assistance from time to time to..

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