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Social media marketing can be overwhelming, for amateurs and professionals alike. The best social media marketers are excellent  at multitasking and can work very well under pressure, but even they need assistance from time to time to complete their demanding routines. That’s why companies invest in social media management tools, to reduce manual work and..

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Do you stay on the pulse of new changes, enhancements and experiments from the two social media giants Facebook and Twitter? Some may inevitably escape your radar, causing a late start to a useful feature. Here is a look at a few that can help you keep up with the latest offerings and possibilities from..

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One of the golden rules of social media success is to share content consistently to keep fans and followers interested in your brand. If you have a finger on the pulse of their needs, challenges and preferences, you can pick content ideas more thoughtfully. Once you have a list of topic or themes, the next..

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While most commonly associated with sports, Super fans come in all shapes and sizes with interests that are just as varied. They are the ones who queue up for hours to be the first ones to see a new movie, buy a new iPhone or to be front row for their favorite band. But it’s..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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Managing content for multiple social media accounts can be hard. Even with social media scheduling, you still have to create/curate content and manually upload it into your social media scheduling platform. If you are a social media manager working with multiple clients and managing 100’s of social posts weekly, this process can be downright painful…

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There is no silver bullet for attracting clicks and engagement on your social media pages. There are, however, a number of approaches that can help you appeal to your audience’s sensibilities, and persuade action from their side. 1. Use questions and polls to spark dialogue and participation     Asking your community questions is one..

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When it comes to marketing, a good rule of thumb for the industry is to show, don’t tell. It doesn’t matter whether you’re selling fast food, insurance or private jets, the best way to sell something is to demonstrate directly to your audience what they stand to gain from using your product. But while this..

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  There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out what Beyoncé ate for breakfast (scrambled egg whites), to check..

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Social media addiction is not an accident. Social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using psychological triggers and tricks from casinos, among other tactics. These companies may not have wanted to create “slot machines”, but their goals have driven them to build such products. Some studies have..

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