Try the world's #1 social media & content marketing app Get started (it's free)

Posted in : Content Marketing on   By    

Marketing is such a dynamic industry that the “in thing” from a year ago, is now just a wisp of a memory. It is essential to have an ear to the ground at all times. Following our customers is simply not enough – we always need to stay one step ahead of them. The beginning..

Read more
Posted in : Small Business Tips, Social Media Tips on   By    

One of the earliest GIFs was a dancing baby; today, a graphics interchange format can be anything you want it to be, and not very difficult to create. You can make an original one using Adobe Photoshop or Microsoft GIF Animator. Or you could pick one from the several animated GIF libraries populating the internet…

Read more

Each social network has its own highlights, as does LinkedIn. For years, marketers have considered it an important part of building a brand, being the only business-focused social network. You may have read material on LinkedIn marketing – tips, tactics and how-tos, but today we will discuss how the fundamental approach to LinkedIn marketing differs..

Read more
Posted in : Small Business Tips, Social Media Tips on   By    

It is easy to buy into social media myths, and consequently, be wary of marketing actively on social networks. Social networking online is a long-term commitment, a continuous learning process, and a high-potential marketing method that has contributed six-figure incomes and saved six-figure sums. This post discusses three of the most devastating social media myths..

Read more

In the 10 years of social media’s existence, it has gone from being an untested fad to becoming a crucial part of a company’s digital identity. Top executives and marketers are using social networks for content marketing, sales, recruitment and more. Traditional company sectors – like marketing and HR – have begun coordinating to find..

Read more

Social media marketers who complain about a lack of time for content creation, posting and engagement are probably not using the right tools and tactics. Automation is the new reality, and it is freeing up time to make more creative decisions. Here’s a look at 11 simple but effective ways to make the most of..

Read more
Posted in : Others, Social Media Tips on   By    

Social networks aren’t only people connectors, they can also double-up as SEO boosters. Used correctly, social media can earn you quality back links and increase the authority of your website. What is link building? Link building is the process of attracting links back to your web pages from external websites. Each link earned is equivalent..

Read more
Posted in : Small Business Tips, Social Media Tips on   By    

How many times in the past year have you evaluated your performance on social media channels and measured its impact on marketing and brand building? You may have set KPIs to examine how your content and campaigns have fared and how they stack up against the competition. It helps to assess the hard numbers alongside..

Read more
Posted in : Others on   By    

With 2017 just a few days away, companies have begun charting their marketing plans. Content continues to be crucial but isn’t about who can produce the highest volumes anymore, it is about who can adapt to the diversity of multiple platforms and engage their audience across them. The competition for audience attention has led to..

Read more

For best results from social media marketing, it needs to be an organized process closely monitored by a dedicated team that knows what it is doing. Unlike mass marketing, social marketing is about forging relationships and sustaining loyalty. You build a community and become a part of your fans’ and followers’ lives – beyond the..

Read more