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Category :Social Media Marketing Resources

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In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles penned down on the visual theme are plenty, and so..

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Consumers are virtually bombarded by ads, commercials and content from brands. Facebook ads, YouTube ads, banner ads, newsletters, re-marketing, cold calling (people still do it!) – you name it, your audience is exposed to it. Quite tiring, isn’t it? The amount of brand content knocking at your audience’s door is indeed overwhelming. Enough is enough…

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Productivity is a goal all of us are chasing. With so much to do and so little time to do it, we have to play hardball here. With progressing technology, we now have many tools which aim to create more time in a day by reducing the time needed for each task. Having run a..

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Why Facebook? Every second there are 20,000 people on Facebook, a larger gathering than most offline events have. Each well-spent second on Facebook could give you greater reach than that of an offline event, and you could use it to market products, events or even conduct marketing research. At 1.6 billion, Facebook has far more..

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Why Twitter? Twitter is social media on fast forward. For your content to travel and make impact on social media you require an audience that is active and engaged. Owing to Twitter’s quick pace and the short attention span that people have, Twitter is a great place to find high-engaged audiences. On Twitter you could..

Using the right analytics tools in your social media marketing strategies can make all the difference. They help you understand the impact of your marketing strategies on social media by providing you with clear insights. Using these tools, you can find out what type of content is getting you more engagement, what time is best..

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Have you considered the marketing possibilities that LinkedIn holds for your business? Have you explored all its features to develop a successful marketing strategy for your brand? If you haven’t, or are not sure if you’re capitalizing on all potential opportunities, this guide is for you. Note: All the images on this post are available..

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As social media managers or small business heads, do you struggle with keeping your social media accounts updated for your audience? Are your upset that your social media profiles don’t appear as visually and intellectually appealing as you want them to be? Here’s something you’ve probably not considered. Your followers, and all social media users..

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The marketing scene on social media is a jungle, no less. Social media managers have the challenging tasks of making sense of the chaos, finding strategic situations to participate, and navigating social media platforms to create a formidable presence for their brands on social. This ain’t no joke. Particularly with Twitter when your feeds change..

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Your employees can be your biggest brand advocates. They may already be promoting your organization through offline word-of-mouth publicity. An employee advocacy platform can generate tons of positive exposure for your brand via social media. For advocacy efforts to take off and deliver the desired results, your employees must be empowered with the right platform…