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Category :Social Media Marketing Resources

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Very often small business owners overlook developing their own personal brand in favour of pouring all their time, talent and effort into getting their fledgling enterprise off the ground. While that may sound like a pretty reasonable and maybe even a good idea; it could be a misstep. As a small business you need all..

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Note: This post was originally published on Jun 8, 2016 and has since been updated. Tools 6-10 are recent additions. The marketing scene on social media is a jungle, no less. Social media managers have the challenging tasks of making sense of the chaos, finding strategic situations to participate, and navigating social media platforms to create..

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Many businesses these days have understood the need for a robust social media presence. A great number of them also appreciate the need and benefit of using content-based marketing to promote their services or products to potential customers. Such efforts generally take the form of blogs designed to showcase that businesses offerings with in-depth long-form..

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As social media managers or small business heads, do you struggle with keeping your social media accounts updated for your audience? Are your upset that your social media profiles don’t appear as visually and intellectually appealing as you want them to be? Here’s something you’ve probably not considered. Your followers, and all social media users..

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Facebook is unparalleled as a marketing platform. With a global reach of 1.86 billion MAU (Monthly Active Users), free-for-use Facebook brand pages and an advertising platform that runs on troves of invaluable data, to say the platform has a lot to offer is an understatement. Last year, however, many studies revealed that organic content reach..

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In November 2016, Google announced its first dedicated initiative focused on mobile-first indexing, revealing a major shift in SEO as we see it. Marketing is an area where shifts like that occur often, and staying updated and prepared becomes essential. The catch is that sometimes we have the updates, but can’t act on them right..

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In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles penned down on the visual theme are plenty, and so..

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Consumers are virtually bombarded by ads, commercials and content from brands. Facebook ads, YouTube ads, banner ads, newsletters, re-marketing, cold calling (people still do it!) – you name it, your audience is exposed to it. Quite tiring, isn’t it? The amount of brand content knocking at your audience’s door is indeed overwhelming. Enough is enough…

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Productivity is a goal all of us are chasing. With so much to do and so little time to do it, we have to play hardball here. With progressing technology, we now have many tools which aim to create more time in a day by reducing the time needed for each task. Having run a..

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Why Facebook? Every second there are 20,000 people on Facebook, a larger gathering than most offline events have. Each well-spent second on Facebook could give you greater reach than that of an offline event, and you could use it to market products, events or even conduct marketing research. At 1.6 billion, Facebook has far more..