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Facebook now has a new ‘Jobs’ feature that allows businesses to post job vacancies on their FB page. The jobs will be visible to anyone who visits the page, and also appear on the news feeds of users who have ‘liked’ the page. Candidates can kick-start the application process directly from the page using the..

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Note: The content on this post has been inspired by the #XYZInfluencer webinar conceptualized by expert growth marketing consultant Ron Sela and co-hosted by DrumUp and TwitterCounter. If you aren’t sure that you care about influencer marketing yet, here are two reasons why you should. Research conducted by the Omnicom Media Group in July 2016 stated..

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In 2017, social networks are at an all time high. As reported by WordStream, You can now reach 22% of the world’s total population via Facebook LinkedIn now has over 450 million profiles listed 93% Pinterest users are either planning or making a purchase YouTube is killing at content amplification with only 10,000 videos generating..

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It maybe less apparent, but a HR professional is a marketer and a salesperson in principle. He/she markets a company and its culture, and sells job opportunities to prospective applicants. A HR professional is also the traditional “employee advocate” – he/she speaks for the workforce and is responsible for the quality of work life at..

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Each social network has its own highlights, as does LinkedIn. For years, marketers have considered it an important part of building a brand, being the only business-focused social network. You may have read material on LinkedIn marketing – tips, tactics and how-tos, but today we will discuss how the fundamental approach to LinkedIn marketing differs..

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Social networks aren’t only people connectors, they can also double-up as SEO boosters. Used correctly, social media can earn you quality back links and increase the authority of your website. What is link building? Link building is the process of attracting links back to your web pages from external websites. Each link earned is equivalent..

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With 2017 just a few days away, companies have begun charting their marketing plans. Content continues to be crucial but isn’t about who can produce the highest volumes anymore, it is about who can adapt to the diversity of multiple platforms and engage their audience across them. The competition for audience attention has led to..

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Thought leadership continues to grow as a Google trend. The term itself maybe more than fifteen years old, having been coined by business expert and author Joel Kutzman in the early 1990’s, but it is still as relevant or even more so in today’s social media age. Today we call some of our thought-leaders social..

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Social selling isn’t solely about selling, there is more to the term. As social media has become an integral part of human behavior, companies intending to drive serious business through social can’t look at it as merely a sales tool; they have to account for all the roles that it plays in people’s lives. Social..

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In this year’s elections, Americans weren’t bystanders, in any sense of the word. Considering the fact that anybody could say pretty much anything (thanks to social media), the US Presidential Elections evoked massive activity from all around the world. Along with live broadcasts by TV news agencies and continuous updates on social media, the fear,..