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Category: Others

Content Targeting – How to Ensure that Your Content Reaches the Right Social Media Audience

Reading Time: 8 minutes Any social media marketer can reach target groups without relying on audience data. How? Through targeted content. Recently, content targeting company Zefr, Magna and IPG Media Lab released the results of a study that confirms this possibility. In their study, the companies verified that brands…

14 Invaluable Content Research Tools for Content Writers & Strategists

Reading Time: 7 minutes In today’s world, business growth invariably involves creating effective content to capture target groups on digital media. That’s why everyone’s in the business of creating content and hiring content creators. Businesses are really investing in content creation 60% of inhouse content marketing specialists create content…

Employee Advocacy Best Practices for Agencies Supporting other Organizations

Reading Time: 8 minutes With over 37 million Facebook likes and close to 12 million Twitter followers, Starbucks has clearly nailed social media marketing. Going by their popular social media campaigns such as #TweetACoffee and #HowWeMet, Starbucks has been able to generate serious revenue using social media. The company…