How to Incorporate Influencers into Your Social Media Content Strategy
Reading Time: 8 minutes Social media platforms are the main stage of advertising efforts for most companies nowadays. Results of viewer engagement on these pages can affect your ranking on search engines as well as improve – or deteriorate – your brand entirely. Companies have been looking for ways…
How to Optimize Your Social Media Workflow
Reading Time: 7 minutes Social media is an essential marketing tool for most companies nowadays. It’s important for building an online presence and engaging with your customers on a deeper, more human level. This didn’t matter as much earlier as it does today but the market is evolving and…
How to Use Employee Advocacy with Agents (Insurance & Financial Planning)
Reading Time: 5 minutes Hinge marketing and SocialMediaToday studied employee advocacy across diverse industries to find that most high growth firms had an employee advocacy program in place. Any business can reap benefits from running an employee advocacy program, designed to suit that business. In fact, employee advocacy is…
Content Targeting – How to Ensure that Your Content Reaches the Right Social Media Audience
Reading Time: 8 minutes Any social media marketer can reach target groups without relying on audience data. How? Through targeted content. Recently, content targeting company Zefr, Magna and IPG Media Lab released the results of a study that confirms this possibility. In their study, the companies verified that brands…
8+ Campaign Ideas to Increase Social Media Brand Awareness
Reading Time: 4 minutes The most advantageous feature of social media is that it connects you with people all over the world. Essentially, you could extend your business to thousands or millions of new people. And that’s exactly what big brands and meteoric startups are now doing, quite successfully….
14 Invaluable Content Research Tools for Content Writers & Strategists
Reading Time: 7 minutes In today’s world, business growth invariably involves creating effective content to capture target groups on digital media. That’s why everyone’s in the business of creating content and hiring content creators. Businesses are really investing in content creation 60% of inhouse content marketing specialists create content…
What is Employee Advocacy? Why Employee Advocacy?
Reading Time: 6 minutes Companies use various resources to reach their target audience and promote their business. Social media advertising, third party endorsements and sponsored posts on niche websites are a few of the ways that companies use to spread the word about their business. However, one of the…
Is Your Social Media Content Boring? Here’s the Only Way to Fix It for Good
Reading Time: 8 minutes Social media marketing. Three words that every marketer utters when backed into a corner for answers and results. But here’s the hard truth about social media marketing. Not all marketers see an ROI. In fact, even though 77% marketers claim to be using social media…
Employee Advocacy Best Practices for Agencies Supporting other Organizations
Reading Time: 8 minutes With over 37 million Facebook likes and close to 12 million Twitter followers, Starbucks has clearly nailed social media marketing. Going by their popular social media campaigns such as #TweetACoffee and #HowWeMet, Starbucks has been able to generate serious revenue using social media. The company…
Will Social Media Marketers Lose Jobs to AI?
Reading Time: 7 minutes According to a recent report, 58% of the world’s CMOs believe that companies will need to adopt AI within the next 5 years to compete globally. Social media marketing is undoubtedly one of the areas which AI will transform, and when that happens, social media…