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Here’s a look at the announcements and updates from the top social media networks this month. 280 characters After a global experiment in September studying engagement levels with tweets comprising more than 140 characters, Twitter rolled out the 280 character limit to all users this month. Their study found a positive correlation between the number..
Your blog is a gathering place for your community. It keeps your connection with your audience alive. Compelling posts sustain the popularity of your blog among frequent readers, and when promoted on social media, set you up for greater brand awareness and interest. After all, building a brand isn’t only about providing a valuable product..
It’s common knowledge that social media can be used to create brand awareness and acquire new customers; but how exactly should a company use Facebook or Twitter to find and convert random people into actual customers? Well, that involves creating a conscious and calculated plan. Every brand has its own unique challenges in acquiring new..
They say that the pen is mightier than the sword. While this is true in most cases, social media marketers have proved that there is something mightier than the pen – and that’s pictures. Images have long been a favored means of marketing. Today, the value of images is so high, that more than 37%..
Note: This post was first published on July 5, 2017 and has since been updated with new tools. Social media marketing can be overwhelming, for amateurs and professionals alike. The best social media marketers are excellent at multitasking and can work very well under pressure, but even they need assistance from time to time to..
About a decade ago, the role of the social media manager didn’t exist. Marketing and sales executives were focused on traditional channels like TV, radio, print and door-to-door to achieve their goals and quotas. Facebook was just beginning to realize what they had created and how the world would never be the same again. Note:..
Social media marketing can make or break your business today; the right campaign can catapult your company forward and the wrong approach can leave you with disappointing results or worse, a tainted brand. One can undoubtedly say that social media is the most viable medium ever in the history of business and marketing. In the..
Posts with images get 2.3X more engagement on Facebook than posts without them. Why social media images boost post performance is no mystery. After all, Images communicate what words can’t, stay alive in the memory longer and catch attention more easily on social media than text might. How to Support Local Farmers and My Georgia..
Among all social media networks and their posts, LinkedIn and LinkedIn Posts stand unique. Do you know why? This is because unlike Facebook, Twitter, and Instagram, networking here is on more professional grounds. Your Facebook friend who might be very casual and friendly to you will present himself/herself differently in front of you as your..
Slack is the perfect platform for intercommunication between individuals and groups of people, and that’s why software developers identified it as the perfect host for integrations that perform a variety of functions. By integrating marketing, sales and productivity apps with Slack, developers enabled easy sharing of information and streamlined the process of collaboration across..