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Fake news and Facebook’s data scandal have left social media users anxious and distrustful. Clients are more concerned about privacy and confidentiality now than they have ever been before. To address this air of uneasiness, it’s important to change the way you communicate with your audience. And what better channel to use than social media?..

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Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweeting of content and following of accounts Here’s what Twitter’s new rules mean..

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Over 50 million small businesses use Facebook pages for marketing. But 96% of the people who discuss brands online, don’t follow the Facebook pages of those brands. That’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management agencies tend to discredit. It’s no wonder that such agencies..

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Social Media has revolutionized the way companies do business. From small local stores to big corporate houses, all types of businesses have recognized the importance of social media in marketing. In fact, social media marketing has become such an integral part of a company’s marketing activity that businesses just cannot do away with it. The..

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Social media employee advocacy is great for university branding, which can help universities recruit the staff, students and investors that they need to boost rankings and compete globally. Who ranks universities worldwide? Organizations such as Quacquarelli Symonds World University Rankings (associated with Times Higher Education Magazine) and the Centre for World University Rankings are responsible for..

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For the longest time, social media marketing has been touted as the future of marketing. Not without good reason. It provides some distinct advantages over traditional forms of marketing and easily takes the cake in low-input, high-output (albeit high-risk) marketing platforms. Well, guess what – we’ve already stepped into 2018. The future is here. It..

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Where: San Francisco, US When: May 30 – 31, 2018 Tickets: Book your tickets here, with DrumUp special $200 discount code (4922DU200) This May, we’re partnering with Incite Marketing Summit, the marketing event to be for the best in the industry. In a nutshell, here’s what you can do by participating in the event –..

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Just how important is Instagram marketing anyway? Many marketers who use Instagram for personal purposes, don’t quite see the full potential of the platform in brand marketing. This guide is an attempt to provide perspective into Instagram’s marketing potential, discuss Instagram lingo and help social media managers and business owners create a fully-functional Instagram marketing..

Instagram has become a critical part of social media marketing, after having acquired a large segment of social media users and an equally impressive amount of brand engagement. In fact, as of September 2017, Instagram had acquired 800 million users, each of whom had followed at least one brand. Further, it was discovered that 75%..

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A recent survey by marketing firm Hashoff found that B2C social media influencers plan to spend most of their time on Instagram next year and increase their efforts on YouTube too. Many respondents also believed that Instagram offered the best tools for creators, beating out Facebook, Twitter, YouTube and Snapchat. Get more information here. According..