15 Social Media Tools that Will Help You Survive the Fake News Phase & Its Repercussions
Reading Time: 7 minutes Fake news is a serious social media problem that could affect the relationship you share with your social media audience. How? People are starting to question the information that they receive via social media. People have always been wary about the information shared by brands…
7 Tried & Tested Content Marketing Ideas for eCommerce Businesses to Try Now
Reading Time: 3 minutes According to a recent study, 81% of shoppers conduct research online before making a purchase. It’s no wonder that eCommerce businesses are focused on attracting the attention of such customers via content marketing on various online marketing channels. You’re probably an eCommerce business yourself or…
The Smartest Way to Build Trust with Your Social Media Audience
Reading Time: 2 minutes Fake news and Facebook’s data scandal have left social media users anxious and distrustful. Clients are more concerned about privacy and confidentiality now than they have ever been before. To address this air of uneasiness, it’s important to change the way you communicate with your…
Twitter’s New Rules & Alternatives to Meet Edgar & Quuu
Reading Time: 2 minutes Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweeting of…
Facebook Management Tips for Small Businesses: Everything You Need to Know
Reading Time: 10 minutes Over 50 million small businesses use Facebook pages for marketing. But 96% of the people who discuss brands online, don’t follow the Facebook pages of those brands. That’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management…
The Right and Wrong Times to Post on Social Media
Reading Time: 6 minutes Social Media has revolutionized the way companies do business. From small local stores to big corporate houses, all types of businesses have recognized the importance of social media in marketing. In fact, social media marketing has become such an integral part of a company’s marketing…
Social Media Employee Advocacy for Universities and Higher Education Institutions
Reading Time: 10 minutes Social media employee advocacy is great for university branding, which can help universities recruit the staff, students and investors that they need to boost rankings and compete globally. Who ranks universities worldwide? Organizations such as Quacquarelli Symonds World University Rankings (associated with Times Higher Education Magazine)…
Why CEOs Should Go Social (& How It’s Working Wonders for Elon Musk)
Reading Time: 8 minutes For the longest time, social media marketing has been touted as the future of marketing. Not without good reason. It provides some distinct advantages over traditional forms of marketing and easily takes the cake in low-input, high-output (albeit high-risk) marketing platforms. Well, guess what –…
Incite Marketing Summit 2018: Explore Personalization, Content & Storytelling, & Marketing Attribution
Reading Time: < 1 minute Where: San Francisco, US When: May 30 – 31, 2018 Tickets: Book your tickets here, with DrumUp special $200 discount code (4922DU200) This May, we’re partnering with Incite Marketing Summit, the marketing event to be for the best in the industry. In a nutshell, here’s…
The Ultimate Instagram Marketing Guide
Reading Time: 9 minutes Just how important is Instagram marketing anyway? Many marketers who use Instagram for personal purposes, don’t quite see the full potential of the platform in brand marketing. This guide is an attempt to provide perspective into Instagram’s marketing potential, discuss Instagram lingo and help social…
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