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It maybe less apparent, but a HR professional is a marketer and a salesperson in principle. He/she markets a company and its culture, and sells job opportunities to prospective applicants. A HR professional is also the traditional “employee advocate” – he/she speaks for the workforce and is responsible for the quality of work life at..

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Each social network has its own highlights, as does LinkedIn. For years, marketers have considered it an important part of building a brand, being the only business-focused social network. You may have read material on LinkedIn marketing – tips, tactics and how-tos, but today we will discuss how the fundamental approach to LinkedIn marketing differs..

Posted in : Others, Social Media Tips on
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Social networks aren’t only people connectors, they can also double-up as SEO boosters. Used correctly, social media can earn you quality back links and increase the authority of your website. What is link building? Link building is the process of attracting links back to your web pages from external websites. Each link earned is equivalent..

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With 2017 just a few days away, companies have begun charting their marketing plans. Content continues to be crucial but isn’t about who can produce the highest volumes anymore, it is about who can adapt to the diversity of multiple platforms and engage their audience across them. The competition for audience attention has led to..

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Thought leadership continues to grow as a Google trend. The term itself maybe more than fifteen years old, having been coined by business expert and author Joel Kutzman in the early 1990’s, but it is still as relevant or even more so in today’s social media age. Today we call some of our thought-leaders social..

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Social selling isn’t solely about selling, there is more to the term. As social media has become an integral part of human behavior, companies intending to drive serious business through social can’t look at it as merely a sales tool; they have to account for all the roles that it plays in people’s lives. Social..

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In this year’s elections, Americans weren’t bystanders, in any sense of the word. Considering the fact that anybody could say pretty much anything (thanks to social media), the US Presidential Elections evoked massive activity from all around the world. Along with live broadcasts by TV news agencies and continuous updates on social media, the fear,..

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Hacking growth is an exhilarating experience. Fashioning elegant and efficient solutions off of problems that the market fast balls at you is empowering and liberating. Not to mention the years of time and effort it saves you in growing a business the traditional way. Besides, this is age of the individual, the unique. The blue..

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With the amount of data pouring in from social media platforms, the number of metrics you could look at is almost dizzying. But not all metrics are equally valuable. Knowing what metrics to focus on and what tools to use is going to save a lot of time. This time you save is much better..

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35-and-under consumers are the first generation to reach adulthood after growing up entirely in the digital age. Our subsequent scroll-and-move-on attention span creates a challenge for every business: how to penetrate our multi-tasking focus and pique our finicky interest. If you’ve been able to tap into this market, you probably agree with Time Magazine’s assessment..