13 of the Best Brands to Follow for Instagram Marketing Inspiration
Reading Time: 5 minutes Instagram has become a critical part of social media marketing, after having acquired a large segment of social media users and an equally impressive amount of brand engagement. In fact, as of September 2017, Instagram had acquired 800 million users, each of whom had followed…
Is Your Business on Instagram?
Reading Time: 2 minutes A recent survey by marketing firm Hashoff found that B2C social media influencers plan to spend most of their time on Instagram next year and increase their efforts on YouTube too. Many respondents also believed that Instagram offered the best tools for creators, beating out…
A Social Media Marketer’s Guide for Spotless Client Reporting
Reading Time: 4 minutes Reporting to your clients can be a difficult matter, especially if the bond of trust between you and your clients has been previously broken or was never built in the first place. If your client is asking too many obvious questions, giving seemingly useless feedback…
How to Use Twitter Video to Engage Your Target Audience: 9 Fresh Ideas for Social Media Marketers
Reading Time: 5 minutes Ever since Twitter launched video, the social media platform’s feed has been buzzing with videos uploaded by brands and individuals alike. In fact, AdWeek recently looked into Twitter’s video performance and hit upon some interesting facts. One statistic among them is especially mind-blowing: 82% of…
Social Media Updates for the Month
Reading Time: 2 minutes Here’s a look at the announcements and updates from the top social media networks this month. 280 characters After a global experiment in September studying engagement levels with tweets comprising more than 140 characters, Twitter rolled out the 280 character limit to all users this…
Why Some Business Blogs Get Healthy Traction
Reading Time: 3 minutes Your blog is a gathering place for your community. It keeps your connection with your audience alive. Compelling posts sustain the popularity of your blog among frequent readers, and when promoted on social media, set you up for greater brand awareness and interest. After all,…
How to Acquire New Customers using Social Media: 7 Brilliant Tactics
Reading Time: 4 minutes It’s common knowledge that social media can be used to create brand awareness and acquire new customers; but how exactly should a company use Facebook or Twitter to find and convert random people into actual customers? Well, that involves creating a conscious and calculated plan….
How to Create Irresistible Blog Graphics Effortlessly (A Guide for Non-Designers)
Reading Time: 6 minutes They say that the pen is mightier than the sword. While this is true in most cases, social media marketers have proved that there is something mightier than the pen – and that’s pictures. Images have long been a favored means of marketing. Today, the…
15 Free Productivity Tools for Savvy Social Media Marketers
Reading Time: 8 minutes Note: This post was first published on July 5, 2017 and has since been updated with new tools. Social media marketing can be overwhelming, for amateurs and professionals alike. The best social media marketers are excellent at multitasking and can work very well under pressure,…
11 Critical Skills that Savvy Social Media Managers Have
Reading Time: 9 minutes About a decade ago, the role of the social media manager didn’t exist. Marketing and sales executives were focused on traditional channels like TV, radio, print and door-to-door to achieve their goals and quotas. Facebook was just beginning to realize what they had created and…