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Posted in : Content Marketing on
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In addition to great UX design, Amazon and Netflix have another common denominator to which they can attribute their success: dynamic content. If you’ve ever purchased a book from Amazon, you’ve likely found yourself browsing their “Recommended For You” section and been impressed with how well the recommendations match your interests. If you’re a Netflix..

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Social media platforms are the main stage of advertising efforts for most companies nowadays. Results of viewer engagement on these pages can affect your ranking on search engines as well as improve – or deteriorate – your brand entirely. Companies have been looking for ways to legally and organically boost their numbers on social media..

Posted in : Content Curation, Content Marketing, Social Media Tips on
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But it happens to the best of us, doesn’t it? More likely than not, you’ve suffered this abomination first-hand yourself; struggling to come up with fresh, interesting content ideas for your next blog, social media post, article, email and the like. Note: You could curate fresh content ideas on DrumUp using keywords and RSS feeds…

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Social media is an essential marketing tool for most companies nowadays. It’s important for building an online presence and engaging with your customers on a deeper, more human level. This didn’t matter as much earlier as it does today but the market is evolving and the customers want more from businesses. They don’t just want..

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Traditional content marketing might be going stale. It’s time to make a change if you want your business to stay relevant in a constantly evolving digital landscape. While blogging and other forms of written content creation have been the name of the game for years now, a new medium is taking the internet by storm…

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Hashtags change the way we communicate not only within social media. Hashtags are also present offline as they influence our everyday speech and daily conversations. Despite their great popularity, not everyone knows how to properly use hashtags in order to effectively strengthen the online brand communication and social media marketing. This post describes how you..

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We check our smartphones on average 150 times a day. They’re among the first things we engage with in the morning and one of the last we check before going to sleep. We take them with us constantly and everywhere. This means that our social media profiles tag along, too. Contrary to what many may..

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Social Media has revolutionized the way companies do business. From small local stores to big corporate houses, all types of businesses have recognized the importance of social media in marketing. In fact, social media marketing has become such an integral part of a company’s marketing activity that businesses just cannot do away with it. The..

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For the longest time, social media marketing has been touted as the future of marketing. Not without good reason. It provides some distinct advantages over traditional forms of marketing and easily takes the cake in low-input, high-output (albeit high-risk) marketing platforms. Well, guess what – we’ve already stepped into 2018. The future is here. It..

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One of the greatest boons of running a business today is the ability to carve a niche in the minds of the customers through social media. Of all the social media channels available, Instagram plays a very important role in carving this niche because it is entirely a visual medium. Unlike marketing on other social..