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  There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out what Beyoncé ate for breakfast (scrambled egg whites), to check..

Posted in : Content Marketing on
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Marketing is such a dynamic industry that the “in thing” from a year ago, is now just a wisp of a memory. It is essential to have an ear to the ground at all times. Following our customers is simply not enough – we always need to stay one step ahead of them. The beginning..

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Social media is exciting and thrilling for people chasing fame, but it comes with unrealistic expectations. We watch celebs like Taylor Swift and Kim Kardashian rack up retweets and likes numbering into millions, and we think, “If they can do it, why can’t I?” The reality is that you very well could, but not without..

During the holiday season, your office is probably half-empty. It might even be closed for a couple of weeks. While you’re taking a well-deserved break and enjoying the season with your family, your company’s social media channels go quiet. Social media management during the holiday season is often neglected. With few employees in the office,..

Posted in : Social Media Tips on
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If you are looking to drumup some business, social media is the way to go. According to Aabaco, 50% of shoppers have made a purchase based on recommendations on social media. Social media helps upcoming businesses, individuals and brands in establishing themselves and reaching out to a massive audience. One of the challenges that a..

Posted in : Content Marketing on

Did you know that visuals increase people’s willingness to read content by over 80%? As the world around us becomes more and more saturated with brands using content marketing, there is a need to find ways to stand out. Visual content marketing can make that happen for a brand. If your brand is still not..

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Consumers are virtually bombarded by ads, commercials and content from brands. Facebook ads, YouTube ads, banner ads, newsletters, re-marketing, cold calling (people still do it!) – you name it, your audience is exposed to it. Quite tiring, isn’t it? The amount of brand content knocking at your audience’s door is indeed overwhelming. Enough is enough…

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With the amount of data pouring in from social media platforms, the number of metrics you could look at is almost dizzying. But not all metrics are equally valuable. Knowing what metrics to focus on and what tools to use is going to save a lot of time. This time you save is much better..

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35-and-under consumers are the first generation to reach adulthood after growing up entirely in the digital age. Our subsequent scroll-and-move-on attention span creates a challenge for every business: how to penetrate our multi-tasking focus and pique our finicky interest. If you’ve been able to tap into this market, you probably agree with Time Magazine’s assessment..

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Twitter has the potential to help you reach your audience and grow your business. There are actionable ways for you to achieve those things by optimizing your social media marketing approach and performance right this instant. Drawing on my experience as a growth strategist at Hashtagify, I’ve come up with a very specific strategy to..