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Category :Small Business Tips
When your employees or customers share your content on their personal social media accounts, they are advocating for your company. This word-of-mouth is a form of social proof, more convincing and impactful than if you were to share the same message on your business page/account. Tap into happy customers who can help you sell your..
Is it possible to keep your content machine running like a weekly or monthly magazine providing coverage of important events and articles of topical interest to its audience? It just maybe if you have a few go-to places for content inspiration every time you hit a wall at the time of creating your content calendar..
Have you noticed how there are very few stand-alone apps to support marketing on LinkedIn? This makes marketing via LinkedIn more effort intensive and results slower to show, because marketers are forced to run through many of their processes manually. Considering that LinkedIn has a lot to offer, searching for ways to increase efficiency on..
Do you look at your Facebook page with the sinking feeling that it isn’t engaging enough? Now is a good time to revitalize it and capture new fans, more comments, and drive more Facebook traffic to your website. Start by examining if your FB page is missing these essential audience engagement elements. 1. Video Video..
Once your blog is up, you have the big task of growing its readership. When facing off against incumbents with a loyal following and competing directly against new entrants, the sooner you plan your ‘blog traffic generation’ tactics, the better it is for your content-associated business goals. 1. Connect with readers first Readers appreciate content..
Very often small business owners overlook developing their own personal brand in favour of pouring all their time, talent and effort into getting their fledgling enterprise off the ground. While that may sound like a pretty reasonable and maybe even a good idea; it could be a misstep. As a small business you need all..
94% of B2B marketers use LinkedIn to share content and position their company as a thought leader on the 467 million strong professional networking site. Whether you are a solo entrepreneur or a small business owner, you will want to create a LinkedIn page for your company and one for your personal brand. There is..
We are overexposed to digital content, a reason why a lot of it slips out of our mind like water off a duck’s back. Content marketers today face the challenge of creating memorable content that can earn them an active, returning social media community, newsletter subscribers, and loyal customers. Late in catching the content marketing..
Born between 1982-2004, millennials are the most active generation on social media. Most entrepreneurs today belong to this generation, which cares more about social values than economics, and would rather stay at a low-paying job they love than earn a lot more at one they find boring. According to a TNS study, the average millennial..
An authentic and a well-presented brand story differentiates you from the competition. Beyond its marketing value, the story: reveals your true motivations to investors guides your values, objectives and actions strikes a chord on crowdfunding websites A great brand story can attract a significant number of social shares, giving your start-up the momentum..