Why Content Curation for Social Media is More of an Art? 5 Tips to Be Successful at It
Reading Time: 5 minutes You already know that content curation saves you time you would have otherwise spent creating fresh posts, while still allowing you to share top-quality third-party content with your fans and followers. As the curator, you have the job of finding the right content, putting your…
The CEO is the New Content Marketer – Follow in the Footsteps of These Massively Successful Leaders
Reading Time: 3 minutes For every Richard Branson there is a Mark Zuckerberg. One is extroverted and flamboyant, the other is introverted and low-key. But both have dipped their toe in their company’s content marketing water in their unique way. Branson has his own virgin.com blog where he discusses…
Social Media Management Tools: Which Features Your Peers Look for and Why They Find Them Indispensable
Reading Time: 7 minutes Tools help people push their social media marketing goals and reach new heights. At this moment there exist at least a hundred uniquely functioning tools that can make a major impact on your social media marketing efficiency. This makes it hard to pick, especially when…
Cat Pics & Virality: Not as Simple as You Think. 5 Psychological Insights to Help You Win at Marketing
Reading Time: 5 minutes Who let the cats out……on social media? If you posted a nice picture of yourself, your new home and your cat snoozing on the couch, chances are your moggy will get the highest number of likes. A fifth of cat owners who create social media…
5 Easy Steps to Nail Your Content Marketing (and Get People Talking about You on Social Media)
Reading Time: 12 minutes Late July 2015, Brandwatch shared an interesting study in which 2.3 billion people, forming roughly 31% of the world, were classified as active social media users. Further, Erik Qualman’s #Socialnomics– a really popular video series compilation of social data, revealed that 93% of the buying decisions…
Influencer Marketing: How Your Peers are Doing It and Who They Recommend to Follow
Reading Time: 9 minutes Influencer Marketing is all the rage these days, and if you read the experiences of these nine marketers below, you’ll see why. Businesses across industries are using influencer marketing to increase brand awareness, improve lead generation and boost sales. To understand exactly how it’s working…
Lessons from 4 Content Marketing Giants: Hubspot, Unbounce, Zendesk and MailChimp
Reading Time: 4 minutes Have you ever looked at an industry leader and wondered just how they do everything they do? How they get thousands of followers on Twitter? How they built a community around their blog? How all their social media content is worth all the shares it…
Stop with the Crap Content, Now!
Reading Time: 5 minutes You know that feeling, when you look through page after page after page on the web, but you can hardly find anything worth reading? Sure you know it; almost anybody using the Internet today knows how infuriating that is. Blogging is one of the most commonly…
Your Content Marketing is Broken! Here’s Why
Reading Time: 5 minutes While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.