12 Experts Share Social Media Marketing Tactics That Actually Work on LinkedIn
Reading Time: 10 minutes To understand how marketing professionals and businesses leverage LinkedIn for marketing purposes, I asked them a couple of questions. The following are accounts of digital managers, business owners and other professionals who have benefited from the assist of LinkedIn’s unique features. The ideas that the experts…
5 Content Marketing Growth Hacks for SaaS Companies
Reading Time: 8 minutes Note 1: All the infographics in this post are under the Creative Commons license and are available for reuse and distribution. Please feel free to share but with a link to this blog. Growth hacking is the process of running quick and simultaneous experiments across…
3 Genius B2B Content Marketing Ideas to Set Your Campaign on Fire
Reading Time: 4 minutes B2B content marketing is a different kind of beast. To excel at it, you have to sell your expertise effectively. That’s because B2B buyers are very knowledgeable about product, and anything cookie-cutter or oversimplified just won’t cut it. B2B buyers think in terms of…
10 Fresh Tips to Win Like a Boss on Social Media
Reading Time: 5 minutes It may seem easy, but social media managers know that engaging with an audience over any social media platform requires a lot of work. You need to develop a target audience, figure out how much time to spend on each social media platform, find ways…
Five Content Marketing Tools to Get One Million Visitors to Your Website
Reading Time: 5 minutes 42 per cent of B2B marketers who believe they are effective at content marketing also say that there is always room for improvement. The evolving content process calls for the adoption of technology and tools that help marketers deal with the different variables dictating how…
5 Compelling Reasons Why Your Company Needs a Social Employee Advocacy Program Today
Reading Time: 3 minutes Let’s jump right into the math. Say you have 50 employees and 700 Facebook fans. Your FB business page can potentially reach 700 fans that it has currently accumulated. What if every employee in your company has an average of 338 friends (the average number…
Top Content Marketing Experts Reveal Their Views on Employee Advocacy (With Insights & Super Tips)
Reading Time: 6 minutes Expert Panel: Ted Rubin, Madalyn Sklar, and Sam Hurley Employee Advocacy has always been present, even before social, as referral programs, employee discount schemes and offline word of mouth. With the advent of social, the concept was bound to extend to online employee advocacy…
7 Brilliant Social Media Campaigns that You Need to Learn From Now (and the RockStars Behind Them)
Reading Time: 7 minutes Do you have a social media campaign marked on your marketing planner? Are you out of cool new ideas to try? To inspire you, we’ve rounded up a bunch of brilliant and successful social media campaigns run by rockstars in the social media marketing industry….
Content Curation: 8 Top Experts Share Best Practices and 16 Actionable Tips
Reading Time: 11 minutes Content curation is now an integral part of any social media marketer’s strategy, and if you read the following interviews, you’ll see why. Social media experts across the industry are using content curation to consistently engage with their audience, build brand authority and also to…
8 Books You Need to Read to Win at Social Media and Content Marketing (You Should Start Now, Seriously)
Reading Time: 5 minutes Looking for social media marketing inspiration? Need a content marketing strategy refill? Look no further because I’ve put together a list of some of the best social media and content marketing books for professionals. Go back to the basics and enhance your social media marketing…