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Author :All posts by Vasudha Veeranna

Social media marketers today almost unanimously agree on the significance of content curation. Brands and businesses have realized that continuously creating original content is challenging, in terms of both, the creative capacity it demands and the time it requires. Content curation, on the other hand, comes with several advantages, including its ability to help you..

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Twitter is a useful social media platform for businesses, but most of them are unable to use the platform effectively. While having a social media presence is great, it is important that you are noticed by your followers. So how do you do that? Start with understanding Twitter To maximize the benefits of your Twitter..

Posted in : SMM, Social Media Tips on
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The purpose of a business’ Facebook page is to to engage with its audience and be noticed. However, it’s not easy considering the amount of the noise and information overload on Facebook. Here is a list of 10 highly effective Facebook marketing tips which will help your company employ its Facebook engagement strategy to its..

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Today businesses of all types and sizes depend on social media for a considerable part of their marketing activities. But what differentiates a successful social media campaign from one that does not produce the desired results for the business? Much. We’ll discuss in the post the key components of a good social media strategy and..

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LinkedIn is extremely popular for professional networking. However, it remains to be relatively under-utilized as a marketing platform, and more so when compared to popular counterparts such as Twitter and Facebook. Nonetheless, it holds immense potential for businesses in terms of lead generation, audience building and audience engagement. Here’s how you can leverage LinkedIn to..

Posted in : Employee Advocacy, SMM, Social Media Tips on
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According to a report by Gartner, Inc. the number of companies blocking access to social media platforms is dropping by nearly 10 percent annually. Clearly, businesses are coming to realize that employee advocacy is a powerful technique in drawing the attention of a larger audience. From CEOs to front office staff, more companies are now..

Several research surveys conducted over the past couple of years have shown that content curation is one of the biggest challenges faced by content marketers. A survey conducted by DrumUp revealed that content curation is a major painpoint in social media management. With the number of social media platforms steadily on the rise, it’s becoming all..

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Small business owners are generally hard-pressed for time and resources. In fact, a Bank of America survey revealed that small business owners find running a business to be thrice as stressful as raising children. If you feel like a small team, and a limited budget have been setting you back in terms of marketing your..

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According to an infographic published on Adweek, 74 percent of consumers said a business’ social media posts influence their purchase decision. And 47 percent of them said Facebook was their top social influence. These numbers clearly indicate the significance of social media for businesses. Here are three tips to help you leverage social media for..

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Influencer Marketing is all the rage these days, and if you read the experiences of these nine marketers below, you’ll see why. Businesses across industries are using influencer marketing to increase brand awareness, improve lead generation and boost sales. To understand exactly how it’s working out for them, I asked them these two questions: Q1…