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Author :All posts by Vasudha Veeranna
Influencer Marketing is all the rage these days, and if you read the experiences of these nine marketers below, you’ll see why. Businesses across industries are using influencer marketing to increase brand awareness, improve lead generation and boost sales. To understand exactly how it’s working out for them, I asked them these two questions: Q1…
Have you ever looked at an industry leader and wondered just how they do everything they do? How they get thousands of followers on Twitter? How they built a community around their blog? How all their social media content is worth all the shares it gets? They say some questions are best left unanswered, but..
Growing your followers and maintaining an influence on Twitter is no mean task. Close to 350,000 tweets are sent each minute, making it rather easy for your tweets to get buried under a thousand others. With so much information being shared so frequently, it becomes all the more important that you’re tweets are interesting to..
In the recent past, a lot has been said about the importance of sharing visual content on social media. If you’re a social media marketing professional who keeps up with industry trends, you’ve already read enough and more articles about how visually represented information has a greater impact on a viewer’s brain. The arguments in..
You know that feeling, when you look through page after page after page on the web, but you can hardly find anything worth reading? Sure you know it; almost anybody using the Internet today knows how infuriating that is. Blogging is one of the most commonly used content marketing tactics. More than 2 million blog posts..
Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the Hinge Research Institute in partnership with Social Media Today found that a formal employee advocacy program benefits both, the employer and the employee. 86 percent..
Influencers are like brand messiahs. They can help ensure that your business gets the attention it deserves to compete in a dynamic market scenario. Consumers today rely heavily on digital media, and are easily distracted by all the noise around them. A well-planned influencer marketing campaign could give your business a much needed boost. Key..
If you’ve been following our Monthly Newsletter, you’ll already know that we’ve been hard at work the last few months adding new features to DrumUp. In the course of doing so we’ve made some significant changes to how it looks and functions. And we’d like to re-introduce you to your new, and improved virtual social..
There’s just something about New Year’s resolutions. Despite the jokes about all those resolutions you don’t keep up, you never tire of making new ones. It gives you hope for betterment, both personal and otherwise. It gives you a sense of ambition, and a potential accomplishment to look forward to. So, here’s the first, over-arching..
‘Tis the season to be jolly. Fa la la la la, la la la la. Admit it, you couldn’t help humming that tune in your head! The festive season is here, and with it come loads of opportunities to reach out to new prospects, increase sales, and delight customers. 51 percent of shoppers in the..