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Author :All posts by Vasudha Veeranna
Over the last couple of years the consumption of visual content, and hence its significance has been growing drastically. Between 2013 and 2014, the amount of videos in users’ newsfeeds has increased 3.6 times. But if producing videos isn’t ‘right-up-your-alley’ you’ll be glad to know that even the photos you share have a great impact..
There is a direct relationship between the content you share on Twitter and the engagement it receives – the better your content, greater the engagement. However, with just 140 characters at your disposal, crafting a good tweet needs some thought and practice. Here are five essential elements of a tweet that will get you noticed:..
Social media marketers often have a tough time catching their followers’ attention on Twitter because it’s such an extremely active platform. Every tweet is quickly washed out by a wave of other tweets. Yet some businesses are able to derive immense value out of their Twitter communities because they employ certain best practices. In this post,..
Put on a cape with any costume, and you’ll look like Superman. Well, almost. Social Media is like that cape. It’s the one element in your marketing mix that has the potential to send your business sky-rocketing. Real estate agents meet a whole lot of people. It’s a part of what they do. And more..
With the amount of content that floods the Internet, marketers need to constantly find new and innovative ways to reach out to their audience. Here are seven tips based on effective content marketing campaigns. Tip 1: Reach out to influencers on social media to amplify reach and visibility In a recent poll conducted by Tomoson, 59%..
The Zen way of life requires efforts that are quite contrary to how we’re generally tuned to work. The focus on the present and the emphasis on training the mind to attain this focus makes cultivating Zen habits more challenging than you’d expect it to be. Nonetheless, with practice you’ll see that these five habits..
One reason why Twitter is so popular is perhaps because there’s so much scope for you to get creative even with just 140 characters. The micro-blogging site registers about 135,000 new users each day allowing businesses to not just reach out to a large number of people, but also to a growing audience. If you’re..
A 2014 survey of 9000 small and medium non-profits by Hubspot revealed that almost all of them found social media to be valuable in their marketing efforts. With an opportunity to reach out to millions of people at a time, social media can be extremely useful in spreading the word about a cause. As a..
The Internet’s biggest search engine first announced its very own social networking platform back in 2011. Only four years after, Google+ seems to be making its way to the Graveyard… or maybe not. Google is slowly withdrawing G+ integration with its other products, and experts have been speculating that this will eventually lead to the..
Social media automation is a boon, particularly when you’re strapped for time, and having trouble juggling all your social accounts. Despite the many advantages of automation, some people may warn you against using it to boost your social media marketing efforts on the following grounds. But let me tell you just why each of those reasons don’t hold water…