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Category :News & Trends

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Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image. 87% of consumers would purchase a product based on values, and the average revenue increase when a..

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As you get settled in at work post-vacation, here’s an update of what the social media giants have been upto. Facebook continues to fight Fake News battle, acknowledges backfire of first attempt When Facebook introduced its flagging initiative to prevent the spread of inaccurate information, some heralded it as the solution to the persisting problem..

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Where: San Francisco, US When: May 30 – 31, 2018 Tickets: Book your tickets here, with DrumUp special $200 discount code (4922DU200) This May, we’re partnering with Incite Marketing Summit, the marketing event to be for the best in the industry. In a nutshell, here’s what you can do by participating in the event –..

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As you get into vacation mode, here’s a quick look at what major social networks were up to last week: Twitter expanding to AMP analytics Accelerated Mobile Pages (AMP) uses the AMP publishing technology to load pages very quickly on mobile devices. Twitter has added an analytics component to AMP to distinguish between page views..

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Here’s a look at the announcements and updates from the top social media networks this month. 280 characters After a global experiment in September studying engagement levels with tweets comprising more than 140 characters, Twitter rolled out the 280 character limit to all users this month. Their study found a positive correlation between the number..

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Here is a look at the most recent updates and announcements from Facebook, Twitter, Instagram and LinkedIn. Brainstorm their potential and implications for your brand, as the competition between the top social networks heats up! Facebook Stories for Business Pages Facebook’s Stories will come to Pages by next month, which means you will be able..

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While most commonly associated with sports, Super fans come in all shapes and sizes with interests that are just as varied. They are the ones who queue up for hours to be the first ones to see a new movie, buy a new iPhone or to be front row for their favorite band. But it’s..

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When it comes to marketing, a good rule of thumb for the industry is to show, don’t tell. It doesn’t matter whether you’re selling fast food, insurance or private jets, the best way to sell something is to demonstrate directly to your audience what they stand to gain from using your product. But while this..

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While Virtual Reality is now officially on the market and has gotten off to a somewhat shaky start, some are already looking ahead to what they consider ‘The Next Big Thing’. A technology that, in their opinion, would merge the best aspects of virtual reality with real life to create an experience that goes beyond..

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Google has always insisted that businesses deliver a good user experience. An increase in mobile web browsing has prompted Google to turn its focus to mobile-friendliness and how it should impact search engine rankings. In October last year, website visits on mobile devices surpassed that on desktops (StatCounter). Between 2011 and 2016, smartphone ownership in..