Latest Report on Social Media User Demographics Points to Trends, Differences and Adoption
Reading Time: 2 minutes A report from Business Insider’s research service BI Intelligence reveals the latest demographics on social media usage and the shift from the time they were launched to the present day scenario. The findings of the report are useful in helping businesses plan and tweak their…
Twitter’s Timeline Change May be a Business Move
Reading Time: < 1 minute From being an experiment it has now been officially integrated into Twitter. We are talking about the new timeline feature where you can see tweets from accounts you don’t follow and tweets favorited by people you follow. The definition of the timeline has been update…
Twitter Aims to Deliver In-the-Moment Commerce Experience with Latest Acquisition
Reading Time: 2 minutes Twitter has acquired e-commerce platform CardSpring for an undisclosed sum to facilitate online-to-offline promotions. Retailers will be able to offer shoppers coupons and loyalty cards that they can sync to their credit cards and redeem at physical stores. The latest announcement comes on the back…
Updated Activity Dashboard Improves Twitter Analytics
Reading Time: < 1 minute In the first six months of 2014, Twitter has rolled out a new web profile and introduced a mute feature. Now, the popular micro-blogging service has empowered advertisers to measure engagement with an enhanced dashboard. The new functionality allows you to conduct a month-on-month…
Mobile Social Media Engagement on an Upswing
Reading Time: < 1 minute A latest study by ShareThis has put Twitter and Pinterest on top of the list of the most mobile-centric social networks. Mobile devices account for three-quarters of all the content shared on these networks. On Facebook, mobile is responsible for half of all content sharing….
Did Facebook’s Psychological Experiment Ignore Right to Informed Consent?
Reading Time: 2 minutes Facebook’s latest attempt to get into its users’ heads and glean behavioral patterns seems to have backfired. The social networking giant’s week-long secret psychological experiment has made headlines after its appearance in The Proceedings of the National Academy of Science (PNAS). It’s raised concerns over…
Twitter’s Focus on Visual Content Continues with SnappyTV Acquisition
Reading Time: < 1 minute Twitter has snapped up SnappyTV, a cloud-based live-video platform that allows users to edit and share videos from television broadcasts. The social network said that the acquisition will allow it to deliver the best video content into Twitter conversations from the television to digital media….
Facebook’s New Features are Cool, but Come with a Privacy Caveat
Reading Time: < 1 minute Facebook will soon help you make informed purchase decisions with better targeted ads. To do this, it will capture clues from your web browsing history. So, if you’ve been researching smartphones on the web and mobile apps of late, Facebook will show you consumer electronics…
Twitter’s New Strategy for Annoying Tweeters – The Mute Button
Reading Time: < 1 minute If you were hoping for a way to block tweets that are of little or no use to you, Twitter’s new mute button will soon allow you to do just that. The button on twitter.com and Android and iPhone apps gives you the option to…
Facebook’s Mobile Referrals to Media Sites Surpass All Other Social Networks
Reading Time: < 1 minute A new research by Quantcast has revealed that 24 per cent of mobile referrals to leading news and entertainment sites come from Facebook. This is more than the combined mobile referrals from all other social media. Twitter is a distant second, at 7 per cent,…