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Twitter has acquired e-commerce platform CardSpring for an undisclosed sum to facilitate online-to-offline promotions. Retailers will be able to offer shoppers coupons and loyalty cards that they can sync to their credit cards and redeem at physical stores. The latest announcement comes on the back of news indicating that Facebook is experimenting with a ‘buy’..
In the first six months of 2014, Twitter has rolled out a new web profile and introduced a mute feature. Now, the popular micro-blogging service has empowered advertisers to measure engagement with an enhanced dashboard. The new functionality allows you to conduct a month-on-month comparison of impressions, link clicks, retweets and total engagements. You..
A latest study by ShareThis has put Twitter and Pinterest on top of the list of the most mobile-centric social networks. Mobile devices account for three-quarters of all the content shared on these networks. On Facebook, mobile is responsible for half of all content sharing. The findings come on the back of a recent..
Facebook’s latest attempt to get into its users’ heads and glean behavioral patterns seems to have backfired. The social networking giant’s week-long secret psychological experiment has made headlines after its appearance in The Proceedings of the National Academy of Science (PNAS). It’s raised concerns over the extent to which Facebook ignored the universally-accepted ‘informed consent’..
Twitter has snapped up SnappyTV, a cloud-based live-video platform that allows users to edit and share videos from television broadcasts. The social network said that the acquisition will allow it to deliver the best video content into Twitter conversations from the television to digital media. SnappyTV’s decision to merge into Twitter was prompted by its..
Facebook will soon help you make informed purchase decisions with better targeted ads. To do this, it will capture clues from your web browsing history. So, if you’ve been researching smartphones on the web and mobile apps of late, Facebook will show you consumer electronics ads to aid your purchase decision. Yet again, as is..
If you were hoping for a way to block tweets that are of little or no use to you, Twitter’s new mute button will soon allow you to do just that. The button on twitter.com and Android and iPhone apps gives you the option to remove people from your timeline. You can choose to unmute..
A new research by Quantcast has revealed that 24 per cent of mobile referrals to leading news and entertainment sites come from Facebook. This is more than the combined mobile referrals from all other social media. Twitter is a distant second, at 7 per cent, while Pinterest – which currently boasts 70 million users –..