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Author :All posts by Vasudha Veeranna
Social media platforms like Facebook and Twitter have been around for quite a few years now. Since their launch, they quickly grew to become the modern marketer’s preferred channels to reach out to and engage with their audience at scale. With several tactics that can be used in both paid and non-paid forms of social..
Imagine if you could just wave a magic wand and have awesome content posted on your 5-odd social accounts; wave it again and get 1000-odd shares. But there’s little chance of that happening, unless of course Dumbledore is your social media manager! Sure, managing multiple social media accounts could leave you wishing for more hours..
Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that sent me automated reminders. Now, that’s why I love automation – it can do whatever you need it to, pretty much. It’s..
Social media has come to be one of the most essential marketing techniques for all types of businesses, including retail. Although it may be difficult to establish a direct relationship between social media and in-store sales, few would deny the influence that it bears on consumers’ purchase decisions. Nearly 70 percent of the active Facebook..
Scheduling your tweets is great way to ensure that your brand’s voice on Twitter remains active consistently. Tweeting in real-time demands a lot of effort and sometimes interferes with you work schedule in a more-than-manageable way. Scheduling tweets in advance helps you overcome this hurdle with much ease. Here are a few tips on how..
Managing social media accounts can sometimes feel like you’re going down a rabbit hole. While having to post content on multiple accounts is a time consuming task in itself, it takes only a few seconds before you’re lost in the myriad of notifications and posts shared by others. Social media sites like Facebook and Twitter are..
One of the most important objectives of creating a Facebook landing page is to increase conversions. A landing page can determine the success of your Facebook ad campaign. To create a great landing page you must optimize both your design and copy. Here are five key aspects that you must pay attention to while creating a..
B2B marketers use social media to the same end as B2C marketers – to sell more, and a majority of marketers would agree that social media marketing is indispensable for businesses today. A recent report released by the Content Marketing Institute reveals that 70 percent of the businesses surveyed are producing more content now, than..
Facebook lets social media managers schedule content on their pages up to six months in advance. Scheduling makes it much more convenient to both plan and manage content. It also ensures that your pages remain active even on days when you need to be away. 3rd party apps like DrumUp and Hootsuite can also be..
There’s an extremely easy way for you to get thousands of Twitter followers over a short span of time – you could just buy them. But there are two (if not any more) problems with that – first, buying followers will do nothing to improve engagement and second, there are tools that can detect whether..