Social media never sleeps. And that makes social media management a particularly challenging task. Keeping up with the incessant activity on social media can be a painstakingly time-consuming process. And if managing your business’ social media presence is not your only responsibility, you will be all the more hard-pressed for time.
Here are a few social media management tips that can make your life just a tad bit easy. These 10 tips from real-life digital marketers will help you do a lot more with the little time you have.
- “Create a social calendar by planning out the posts for the month. This could be specific articles you want to post on specific days or ideas for topics on that day. Having a set out schedule will make it much easier to follow and stay organized. A social calendar also makes it easier to see what content is working and what isn’t because it is all logged.”
– Morgan O’Mara
Digital Marketing Content Coordinator at Shred Nations
- “Create Your Own Templates as in the types of posts you will use and a format for them. For example, a tips post, a news post, or for when you share someone else’s relevant post. When you have a list of post types, it’s much easier to think up and create posts based on those guidelines instead of trying to create it every time.”
– Beth Bridges
Vice President of Digital Identity at ARTCO by J
- “Team-source your content. Every week, think of topic that your colleagues can contribute towards via their own social media accounts. For example, request your team members to tweet using #Leadership and share relevant content. As a social media manager, you can then retweet or quote your team members tweets and increase interactions. This way, you crowdsource your social media content to a certain extent and save time.”
– Swetha Venkataramani
Manager, Communication & Content at 9lenses
- “Maintain a content library or spreadsheet of articles that relate to your brand and industry. This includes press that your company received, interesting articles from your company’s team, content from your company blog, and interesting and helpful articles from your field. A spreadsheet can serve as a convenient reference for relevant content that can be re-shared.”
– Leeyen Rogers
VP of Marketing at Jotform
- “Keep all of your images in one place. I used to use Dropbox to upload images, but now I use Postmore. It’s an iPhone app that loops in team members to source photos in one place. It’s great when working with a team of interns! You can also use Google Spreadsheets to keep track of relevant links (press mentions, videos, etc) so that you have all your brand content in one place).”
– Angela Hanks
Media & Brand Strategist at Coolhaus
- “Bookmark content on the fly, and then go back to it when you’re ready to post. I use the Pocket app to easily save articles that our audience may like. It lets me tag and sort based on topic so when I’m ready to go in and bulk schedule my posts I have a bank of content that I can schedule in seconds.”
– Hayley Hudson
Social Media Manager at Yottaa
- “Work from a handwritten To-Do list every day. Write yours out with three categories in mind – one for things you must get done each day (such as responding to all comments from your followers), a second category for things that need your attention but can wait (like exploring new social sites), and a third category for minor things that you can knock out if you have the extra time, which will vary depending upon the specifics of your position. Whatever you don’t finish gets transferred to the next day’s list.
– Carly Fauth
Director of Marketing & Outreach at MoneyCrashers
- “Scheduling is key. Unless a business has lots of sales, and those need to be announced continuously throughout the day; marketers should schedule content to be shared a certain number of times a day. This may sound counterintuitive, but you should also consider scaling back your posts. The adage, “Don’t speak unless you have something to say,” is even truer when it comes to social media. Too many people are posting, just to be posting. When they do that, they are watering down their own brand.”
– Sharon Geltner
Business Analyst at SBDC (Palm Beach)
- “ Write. Everything. Down. I can’t tell you how many times an idea for a post came to me out of nowhere, but I didn’t write it down. Instead, I told myself “I’ll remember that and put it in the content calendar for the next day.” Nope. It didn’t happen, because I completely forgot my idea. Pull out your phone and jot down any ideas you have in your notes. That way, when it’s time to curate content, you already have a plethora of inspired ideas.”
– Amanda Shepherd
Social Media Manager at EllipsesPR
- “Develop a schedule. Devote 10-20 minutes each morning to reach out and respond on all of your social channels and schedule new content. If you do a daily check-in, you can stay on top of your social accounts without being consumed by them. If you have time, schedule another 10 minute afternoon break to respond to anyone who’s reached out to you since your morning session.”
– Christy Kirk
Director of Social Strategy at Weaving Influence
Have you come with any social media management hacks of your own to use your time more effectively? The community of social media managers can benefit from your ideas, so go ahead and share them in the comments below.