How to Make Your Audience Fall in Love with Your Brand
Reading Time: 3 minutes Consumers are virtually bombarded by ads, commercials and content from brands. Facebook ads, YouTube ads, banner ads, newsletters, re-marketing, cold calling (people still do it!) – you name it, your audience is exposed to it. Quite tiring, isn’t it? The amount of brand content knocking…
8 Top Employee Advocacy Use Cases (with Case Studies & Tactical Tips)
Reading Time: 13 minutes The way information travels is constantly changing and evolving. From the internet revolution, to the information explosion, the invention of social media and the rising noise levels on it, the ever transforming modes of communication have forced companies to remodel their marketing efforts. There is…
3 Instant Conversion Boosters from the World’s Top Content Marketing Experts
Reading Time: 6 minutes Expert panel: Evan Dunn, Meghan Keaney Anderson, Evan Prokop and Alex Tachalova During the dot com burst in 2000, the internet based organizations that had sprung from the promise of the internet, fought for survival in an overflowing market. The need for an understanding of…
15 Ingenious Growth Hacks for SaaS StartUps (& Examples to Illustrate Them)
Reading Time: 9 minutes Hacking growth is an exhilarating experience. Fashioning elegant and efficient solutions off of problems that the market fast balls at you is empowering and liberating. Not to mention the years of time and effort it saves you in growing a business the traditional way. Besides,…
7 Reasons You Aren’t Reaching Millennials
Reading Time: 4 minutes 35-and-under consumers are the first generation to reach adulthood after growing up entirely in the digital age. Our subsequent scroll-and-move-on attention span creates a challenge for every business: how to penetrate our multi-tasking focus and pique our finicky interest. If you’ve been able to tap…
The Dirty Secret About Content Curation That Only Insiders Know
Reading Time: 7 minutes Marketers are becoming increasingly reliant on content curation and content curation apps to balance their social media marketing marketing efforts, and there’s no reason why they shouldn’t be. After all, quality takes time, and curation is a great way of keeping an audience engaged while…
Working With Employees to Enhance Brand Reach on Social Media
Reading Time: 7 minutes Several marketers have stressed on the benefits of involving employees in your social media marketing plan – it increases your reach many times over, adds credibility and influence to your brand message, and helps build relationships between employees and potential customers on social media. Companies…
Creating A Block–buster Content Marketing Strategy for Twitter with 3 Powerful Tools
Reading Time: 4 minutes Twitter has the potential to help you reach your audience and grow your business. There are actionable ways for you to achieve those things by optimizing your social media marketing approach and performance right this instant. Drawing on my experience as a growth strategist at…
The #1 Mistake You are Making on Social Media (and How to Stop It)
Reading Time: 7 minutes There are several reasons why your social media marketing could be heading down the wrong road. Social media success is after all a subtle mix of presentation, timing and approach. One simple change in any factor mentioned could mean the difference between virality and a…
5 Content Discovery Tools that Simplify Content Marketing Greatly
Reading Time: 7 minutes The need for content discovery solutions The need for content discovery platforms is only going to increase with the rising volumes of content on the internet. And the volumes are definitely on the up-trend, and on a steep predicted incline. Mark Zuckerberg called it in…