4 Reasons Why Influencer Marketing is a Must-Have for Your Company
Reading Time: 4 minutes Marketing is such a dynamic industry that the “in thing” from a year ago, is now just a wisp of a memory. It is essential to have an ear to the ground at all times. Following our customers is simply not enough – we always…
LinkedIn Marketing – How It Differs from Marketing on Other Social Networks and the Winning Tactics Your Peers Use
Reading Time: 9 minutes Each social network has its own highlights, as does LinkedIn. For years, marketers have considered it an important part of building a brand, being the only business-focused social network. You may have read material on LinkedIn marketing – tips, tactics and how-tos, but today we…
9 Reasons No One Can Find You on Social Media
Reading Time: 4 minutes Social media is exciting and thrilling for people chasing fame, but it comes with unrealistic expectations. We watch celebs like Taylor Swift and Kim Kardashian rack up retweets and likes numbering into millions, and we think, “If they can do it, why can’t I?” The…
How to Manage your Social Media Channels During the Holiday Season
Reading Time: 5 minutes During the holiday season, your office is probably half-empty. It might even be closed for a couple of weeks. While you’re taking a well-deserved break and enjoying the season with your family, your company’s social media channels go quiet. Social media management during the holiday…
How to Position Yourself as a Thought Leader on Social Media (with Tactics & Examples)
Reading Time: 8 minutes Thought leadership continues to grow as a Google trend. The term itself maybe more than fifteen years old, having been coined by business expert and author Joel Kutzman in the early 1990’s, but it is still as relevant or even more so in today’s social…
Alternatives to Buffer Content Library for Social Media Management
Reading Time: 5 minutes The ability to manage content from a library is a huge advantage, because it gives marketers flexibility and helps them save time. When popular social media management app Buffer announced its decision to remove the content library feature, a lot of people were taken aback….
How to Market an Event on Social Media (Practical Advice from Experienced Professionals)
Reading Time: 12 minutes You have a date, and a venue. The banners have just been sent to the printer’s. You have just confirmed your speakers and your agenda. All you need for your event to be successful is a whole bunch of people. How do you get them…
What a Profitable Social Media Marketing Strategy Looks Like (with 4 Real Examples)
Reading Time: 7 minutes We’ve come a long way in the last few years. Back in 2011, the biggest question that people were asking was if social was profitable. Since then, industry conversation has moved from ‘will I see an ROI’ to ‘how to measure social ROI’ and the…
Why Your Brand Needs a Visual Content Strategy – And How To Create One
Reading Time: 5 minutes Did you know that visuals increase people’s willingness to read content by over 80%? As the world around us becomes more and more saturated with brands using content marketing, there is a need to find ways to stand out. Visual content marketing can make that…
11 Reasons Why Your Social Media Pages Aren’t Converting
Reading Time: 8 minutes As a marketer, if you are looking at social media purely from an engagement perspective, you’re missing out. If your only goal is building a strong social media presence, you are not aiming high enough. With nearly one third of the world’s population accessible on…