Social Media Superstars and Deadbeats: Best Practices for Providing Customer Service
Reading Time: 6 minutes Today’s digital marketplace demands that businesses carefully manage their social media presence to effectively reach consumers, demonstrate customer service skill, elicit customer reviews and build brand loyalty. In today’s competitive digital marketplace, companies have to constantly come up with creative ways to attract new…
5 Brilliant Small Businesses Built on Personal Brands
Reading Time: 4 minutes There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out…
The Psychology of Social Media Addiction: How It Works & Invaluable Lessons for Marketers
Reading Time: 8 minutes Social media addiction is not an accident. Social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using psychological triggers and tricks from casinos, among other tactics. These companies may not have wanted to create “slot machines”, but their goals…
27+ Facebook Statistics & Facts for Social Media Marketers in 2017
Reading Time: 7 minutes Facebook is the largest platform that you’re probably using as a social media marketer. In just under 15 years of its existence, Facebook has established the “social media” market and connected marketers to their target groups. However, standing out on the social network continues to…
21 Social Media Management Tips for Winning Social Media Managers
Reading Time: 11 minutes In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. However, the ROI of social media is under question by sceptics who can’t correlate social efforts with real business benefits. Despite the availability of analytics…
The Ultimate List of LinkedIn Marketing Tools
Reading Time: 10 minutes Have you noticed how there are very few stand-alone apps to support marketing on LinkedIn? This makes marketing via LinkedIn more effort intensive and results slower to show, because marketers are forced to run through many of their processes manually. Considering that LinkedIn has a…
11 Solid Ways to Drive Constant Traffic to Your Blog Posts
Reading Time: 3 minutes Once your blog is up, you have the big task of growing its readership. When facing off against incumbents with a loyal following and competing directly against new entrants, the sooner you plan your ‘blog traffic generation’ tactics, the better it is for your content-associated…
11 Content & Social Media Marketing Experts from Top Agencies Share Content Tips
Reading Time: 9 minutes Content is a critical part of your marketing. It helps convey your message, pique audience interest and get them to act. It can boost lead generation and sales, when used strategically. Today’s audience, however, is hard to please. They’re vary of advertisements and have high…
10 Brilliant Twitter Marketing Tools that Social Media Managers Use
Reading Time: 7 minutes Note: This post was originally published on Jun 8, 2016 and has since been updated. Tools 6-10 are recent additions. The marketing scene on social media is a jungle, no less. Social media managers have the challenging tasks of making sense of the chaos, finding strategic…
How Your Blog and Social Media Pages Can Sustain Each Other
Reading Time: 5 minutes Many businesses these days have understood the need for a robust social media presence. A great number of them also appreciate the need and benefit of using content-based marketing to promote their services or products to potential customers. Such efforts generally take the form of…
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