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Category :Content Marketing

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Creating valuable content is a time-consuming affair. Creating enough social media content to fuel multiple social accounts while maintaining consistency and creating a brand identity is even more of a time-consuming affair. Why waste time on managing strategy and execution from scratch when you can effectively curate the best content and maximize the impact of..

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If social media automation scares you, think about how email marketing has evolved. Today, most companies see email as the ultimate one-on-one marketing channel irrespective of the industry to which they belong. Yet, how many email marketers send individual emails? At most, companies send individualized emails managed by automation software. In fact, supermarket chain Safeway..

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They say that the pen is mightier than the sword. While this is true in most cases, social media marketers have proved that there is something mightier than the pen – and that’s pictures. Images have long been a favored means of marketing. Today, the value of images is so high, that more than 37%..

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Note: This post was first published on July 5, 2017 and has since been updated with new tools. Social media marketing can be overwhelming, for amateurs and professionals alike. The best social media marketers are excellent  at multitasking and can work very well under pressure, but even they need assistance from time to time to..

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About a decade ago, the role of the social media manager didn’t exist. Marketing and sales executives were focused on traditional channels like TV, radio, print and door-to-door to achieve their goals and quotas. Facebook was just beginning to realize what they had created and how the world would never be the same again. Note:..

Social media marketing can make or break your business today; the right campaign can catapult your company forward and the wrong approach can leave you with disappointing results or worse, a tainted brand. One can undoubtedly say that social media is the most viable medium ever in the history of business and marketing. In the..

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  Slack is the perfect platform for intercommunication between individuals and groups of people, and that’s why software developers identified it as the perfect host for integrations that perform a variety of functions. By integrating marketing, sales and productivity apps with Slack, developers enabled easy sharing of information and streamlined the process of collaboration across..

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Even with the high usage of social media these days, there are still a lot of questions being raised about it. The most common one is probably about the whole purpose of it. And you’ve probably asked this misguided question yourself. Hey, this is not a blame game, there are no wrong questions. It’s just..

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It doesn’t matter what the size of your social media agency is, or which city you live in. It doesn’t matter if you are working with small businesses or massive corporations. At some point in your client-agency relationship, you will hear the question that every social media marketer dreads – “What’s the value of social..

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Facebook and Snapchat both get over 7 billion video views a day, which is almost as many or more views than YouTube. Twitter’s video has transformed one-on-one communication, personal branding and brand communication. LinkedIn isn’t very far behind in this trend, after having released native video for its timeline earlier this year. If you want..