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Category :Content Marketing

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Today’s digital marketplace demands that businesses carefully manage their social media presence to effectively reach consumers, demonstrate customer service skill, elicit customer reviews and build brand loyalty.   In today’s competitive digital marketplace, companies have to constantly come up with creative ways to attract new customers. Search engine optimization, content promotion and social media are..

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In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles penned down on the visual theme are plenty, and so..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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  There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out what Beyoncé ate for breakfast (scrambled egg whites), to check..

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Social media addiction is not an accident. Social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using psychological triggers and tricks from casinos, among other tactics. These companies may not have wanted to create “slot machines”, but their goals have driven them to build such products. Some studies have..

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Facebook is the largest platform that you’re probably using as a social media marketer. In just under 15 years of its existence, Facebook has established the “social media” market and connected marketers to their target groups. However, standing out on the social network continues to become progressively harder as more businesses create pages and compete..

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In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. However, the ROI of social media is under question by sceptics who can’t correlate social efforts with real business benefits. Despite the availability of analytics tools to measure social media marketing, some businesses remain conservative..

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Have you noticed how there are very few stand-alone apps to support marketing on LinkedIn? This makes marketing via LinkedIn more effort intensive and results slower to show, because marketers are forced to run through many of their processes manually. Considering that LinkedIn has a lot to offer, searching for ways to increase efficiency on..

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Once your blog is up, you have the big task of growing its readership. When facing off against incumbents with a loyal following and competing directly against new entrants, the sooner you plan your ‘blog traffic generation’ tactics, the better it is for your content-associated business goals. 1. Connect with readers first Readers appreciate content..

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Content is a critical part of your marketing. It helps convey your message, pique audience interest and get them to act. It can boost lead generation and sales, when used strategically. Today’s audience, however, is hard to please. They’re vary of advertisements and have high demands of content. So, how do you create content that..