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Category :Content Marketing

Posted in : Content Curation, Content Marketing, Social Media Tips on
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According to an Ambassador study, 71% consumers who have a great brand experience on social media tend to recommend the brand to friends and relatives. Social media is ripe with opportunity to grow your business. If you’re a small business or agency owner, you can find new customers via social media and save a lot..

Posted in : Content Marketing, Social Media Tips on
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Commenting is a controversial marketing tool, because of comments such as the ones below. In fact, spam comments make up most of the comments on the internet. In fact, Akismet measures around 7.5 million spam comments every month. Excessive commenting simply to build backlinks and increase referrals is hugely frowned upon, but that doesn’t mean..

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Hinge marketing and SocialMediaToday studied employee advocacy across diverse industries to find that most high growth firms had an employee advocacy program in place. Any business can reap benefits from running an employee advocacy program, designed to suit that business. In fact, employee advocacy is happening everyday and on every social media platform, whether you..

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Any social media marketer can reach target groups without relying on audience data. How? Through targeted content. Recently, content targeting company Zefr, Magna and IPG Media Lab released the results of a study that confirms this possibility. In their study, the companies verified that brands on YouTube reached more of their target audience via content..

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Social media management for clients can be an exhilarating but challenging roller-coaster ride. The deep satisfaction of having met your clients’ needs to the dot is an unparalleled feeling. Yet, few digital agencies get enough of a taste of it. Many digital agencies are perpetually consumed in understanding client needs and trying to fulfil them…

Posted in : Content Curation, Content Marketing, Social Media Tips on
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The best news about starting-up in today’s digital landscape is that you grow at practically no cost. All you need is the right idea, at the right time and to be at the right place at the right time. Today’s army of social media bloggers and micro-bloggers are constantly looking for exciting things to post,..

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The most advantageous feature of social media is that it connects you with people all over the world. Essentially, you could extend your business to thousands or millions of new people. And that’s exactly what big brands and meteoric startups are now doing, quite successfully. There’s no dearth of customers anymore. In fact, brands have..

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Employee advocacy is an extremely effective communication tool. When properly executed, an employee advocacy program can increase your social media reach, engagement and referrals exponentially. Think about it. People are more likely to be influenced by their peers. This has been repeatedly proved by Edelman’s Consumer Trust Research, year after year. With employee advocacy, you..

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Social media post length is a definitive factor is deciding the impact of your social media content on its viewers. Any post that is wordsmithed to fit character limits will fully display your social media content to your fans, without obscuring any information. And that is integral to earning social media engagement. With the knowledge..

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In today’s world, business growth invariably involves creating effective content to capture target groups on digital media. That’s why everyone’s in the business of creating content and hiring content creators. Businesses are really investing in content creation 60% of inhouse content marketing specialists create content on a daily basis (Source: eMarketer). At the time of..