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Category :Content Marketing

Social media marketing can make or break your business today; the right campaign can catapult your company forward and the wrong approach can leave you with disappointing results or worse, a tainted brand. One can undoubtedly say that social media is the most viable medium ever in the history of business and marketing. In the..

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  Slack is the perfect platform for intercommunication between individuals and groups of people, and that’s why software developers identified it as the perfect host for integrations that perform a variety of functions. By integrating marketing, sales and productivity apps with Slack, developers enabled easy sharing of information and streamlined the process of collaboration across..

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Even with the high usage of social media these days, there are still a lot of questions being raised about it. The most common one is probably about the whole purpose of it. And you’ve probably asked this misguided question yourself. Hey, this is not a blame game, there are no wrong questions. It’s just..

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It doesn’t matter what the size of your social media agency is, or which city you live in. It doesn’t matter if you are working with small businesses or massive corporations. At some point in your client-agency relationship, you will hear the question that every social media marketer dreads – “What’s the value of social..

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Facebook and Snapchat both get over 7 billion video views a day, which is almost as many or more views than YouTube. Twitter’s video has transformed one-on-one communication, personal branding and brand communication. LinkedIn isn’t very far behind in this trend, after having released native video for its timeline earlier this year. If you want..

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Think Twitter is ineffective? Think again. Although plagued by fatigue, Twitter continues to be the most popular micro-blogging site, an important customer service destination and one of the easiest ways to initiate meaningful, real-time discussions. According to a HubSpot study, link-clicks account for 92% of all interactions users have with tweets. That is a lot..

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Today’s audience has trouble focusing because of their hyperactive, commotion-ridden environment. Everyday, people are exposed to more webpages, TV shows, social media posts, instant gratification technologies and data. The Attention Economy records how one Sunday New York Times edition presents more factual data than 15th century readers could access in their entire lifetimes! It’s great..

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Today’s digital marketplace demands that businesses carefully manage their social media presence to effectively reach consumers, demonstrate customer service skill, elicit customer reviews and build brand loyalty.   In today’s competitive digital marketplace, companies have to constantly come up with creative ways to attract new customers. Search engine optimization, content promotion and social media are..

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  There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out what Beyoncé ate for breakfast (scrambled egg whites), to check..

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Social media addiction is not an accident. Social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using psychological triggers and tricks from casinos, among other tactics. These companies may not have wanted to create “slot machines”, but their goals have driven them to build such products. Some studies have..