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Category :Content Marketing

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  Before I worked for my current agency, I did digital marketing for a B2B company that provided back-office services for recruiters placing contactors. If you have no idea what that means, don’t worry. Most people don’t. All you need to know is that they handled employment paperwork, benefits, employee issues, etc., for recruiters. Sexy,..

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To understand how marketing professionals and businesses leverage LinkedIn for marketing purposes, I asked them a couple of questions. The following are accounts of digital managers, business owners and other professionals who have benefited from the assist of LinkedIn’s unique features. The ideas that the experts have shared on this post are insights that you could..

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As social media managers or small business heads, do you struggle with keeping your social media accounts updated for your audience? Are your upset that your social media profiles don’t appear as visually and intellectually appealing as you want them to be? Here’s something you’ve probably not considered. Your followers, and all social media users..

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Note 1: All the infographics in this post are under the Creative Commons license and are available for reuse and distribution. Please feel free to share but with a link to this blog. Growth hacking is the process of running quick and simultaneous experiments across all possible marketing channels to identify which channels and which..

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  B2B content marketing is a different kind of beast. To excel at it, you have to sell your expertise effectively. That’s because B2B buyers are very knowledgeable about product, and anything cookie-cutter or oversimplified just won’t cut it. B2B buyers think in terms of numbers : sales, bottom line, savings, as opposed to making..

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It may seem easy, but social media managers know that engaging with an audience over any social media platform requires a lot of work. You need to develop a target audience, figure out how much time to spend on each social media platform, find ways to create original content, interact with your followers and much..

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The marketing scene on social media is a jungle, no less. Social media managers have the challenging tasks of making sense of the chaos, finding strategic situations to participate, and navigating social media platforms to create a formidable presence for their brands on social. This ain’t no joke. Particularly with Twitter when your feeds change..

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42 per cent of B2B marketers who believe they are effective at content marketing also say that there is always room for improvement. The evolving content process calls for the adoption of technology and tools that help marketers deal with the different variables dictating how people find and experience content. One of the most critical..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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Let’s jump right into the math. Say you have 50 employees and 700 Facebook fans. Your FB business page can potentially reach 700 fans that it has currently accumulated. What if every employee in your company has an average of 338 friends (the average number of friends among adult Facebook users is 338). That means..