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They don’t say that a picture is worth a thousand words for nothing. Colored visuals increase people’s willingness to read an article by 80 per cent. Content accompanied by relevant images attracts 94 per cent more views than text-only posts. Visuals are extremely important to your Twitter marketing strategy. The microblogging site’s own study has..
The battle for the Democratic Presidential nomination between Bernie Sanders – a 74-year old senator with little name recognition (until now) – and Hillary Clinton, who has spent a lifetime amongst Washington’s elite, is heating up. One of their prized ammunition is the social media campaign they’re running (Ex : #feelthebern and #ImWithHer). Bernie’s is..
With the amount of content that floods the Internet, marketers need to constantly find new and innovative ways to reach out to their audience. Here are seven tips based on effective content marketing campaigns. Tip 1: Reach out to influencers on social media to amplify reach and visibility In a recent poll conducted by Tomoson, 59%..
One reason why Twitter is so popular is perhaps because there’s so much scope for you to get creative even with just 140 characters. The micro-blogging site registers about 135,000 new users each day allowing businesses to not just reach out to a large number of people, but also to a growing audience. If you’re..
With over 380 million registered users, LinkedIn is one the largest professional networks in the world. It can lead to a lot of engagement and provide you with a platform where you can share updates about your company, news, upcoming events and more. The network allows you to connect with professionals in your industry as well as potential..
We are always looking for ways to make life simpler – whether it is appliances at home that can help you prepare a meal within minutes, or gadgets that can help you keep track of daily tasks and activities. You can look at content scheduling with the same perspective. Although there are divided opinions on..
A 2014 survey of 9000 small and medium non-profits by Hubspot revealed that almost all of them found social media to be valuable in their marketing efforts. With an opportunity to reach out to millions of people at a time, social media can be extremely useful in spreading the word about a cause. As a..
The Internet’s biggest search engine first announced its very own social networking platform back in 2011. Only four years after, Google+ seems to be making its way to the Graveyard… or maybe not. Google is slowly withdrawing G+ integration with its other products, and experts have been speculating that this will eventually lead to the..
Social media automation is a boon, particularly when you’re strapped for time, and having trouble juggling all your social accounts. Despite the many advantages of automation, some people may warn you against using it to boost your social media marketing efforts on the following grounds. But let me tell you just why each of those reasons don’t hold water…
Facebook can be a tough nut to crack when it comes to content marketing. The social networking website is constantly changing and so is the content that is posted on it. If you are a business trying to gain consumer attention on Facebook, the best way to get it right is to appear in the..