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Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think on your feet; be creative as well as opportunistic; and..
Even if you can afford to spend a lot of time on content creation, curation should definitely be part of your social media strategy. It removes your blinkers and allows you a broader understanding of topics. Curation offers you the opportunity to inform your current thoughts and opinions about key issues in your industry. And..
Jon Snow is alive and Ramsay just killed his father Roose. Let the twists and turns of Season 6 of Game of Thrones begin! The television adaptation of the high fantasy series has captured the imagination of a global audience. It is HBO’s most popular series ever, its illegal downloads exceeding that of every other..
Whether you’re a new seller on eBay seeking to build your brand over time, or an established retailer who wants to scale up, social media should be an important part of your overall marketing strategy. Networking on social media will allow you to : Continue and maintain engagement with customers after the first sale Build..
They don’t say that a picture is worth a thousand words for nothing. Colored visuals increase people’s willingness to read an article by 80 per cent. Content accompanied by relevant images attracts 94 per cent more views than text-only posts. Visuals are extremely important to your Twitter marketing strategy. The microblogging site’s own study has..
The battle for the Democratic Presidential nomination between Bernie Sanders – a 74-year old senator with little name recognition (until now) – and Hillary Clinton, who has spent a lifetime amongst Washington’s elite, is heating up. One of their prized ammunition is the social media campaign they’re running (Ex : #feelthebern and #ImWithHer). Bernie’s is..
With the amount of content that floods the Internet, marketers need to constantly find new and innovative ways to reach out to their audience. Here are seven tips based on effective content marketing campaigns. Tip 1: Reach out to influencers on social media to amplify reach and visibility In a recent poll conducted by Tomoson, 59%..
One reason why Twitter is so popular is perhaps because there’s so much scope for you to get creative even with just 140 characters. The micro-blogging site registers about 135,000 new users each day allowing businesses to not just reach out to a large number of people, but also to a growing audience. If you’re..
With over 380 million registered users, LinkedIn is one the largest professional networks in the world. It can lead to a lot of engagement and provide you with a platform where you can share updates about your company, news, upcoming events and more. The network allows you to connect with professionals in your industry as well as potential..
We are always looking for ways to make life simpler – whether it is appliances at home that can help you prepare a meal within minutes, or gadgets that can help you keep track of daily tasks and activities. You can look at content scheduling with the same perspective. Although there are divided opinions on..