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Author :All posts by Apurva Jog

Twitter is more relevant now than ever before, considering the shift from brand-centric marketing to people-centric marketing. It could easily be the best social network to use in connecting with and establishing relationships with influencers and potential brand advocates. However, even with the large amount of networking opportunities that Twitter provides, marketers have a tough..

With the growing need for businesses to have a strong presence on social media, rigorous social media and content marketing strategies are being deployed in almost every business. And eCommerce is no different. eCommerce companies are also realizing that in order to get ahead of the competition, they need to get online and start distributing..

A traditional social media marketer might cringe at the mere mention of social media automation, while a few others are on the fence, unable to pick a side. But once you realize the full potential of what social media automation can help you achieve, you might decide to leap over the fence. Content marketers usually..

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Facebook marketing is super easy. All you need to do is create a business page on Facebook, and wait for visitors to flock to your page. Well, if you believe that, then your marketing strategy is definitely going for a toss. Not to be dramatic, but Facebook marketing is an art that you have to..

According to the Content Marketing Institute’s 2015 B2B Marketing Benchmarks and Trends, 86% of B2B marketers use content marketing. The sole goal of marketers or small business owners is to drive traffic to their website, and the best way to achieve that is to create content. Content creation helps build brand awareness, generate leads, spark..

If the mere mention of social media marketing makes you break out into the song “I knew you were trouble when you walked in” then you might be in need of some social media marketing lessons from Taylor Swift herself. The 25-year-old artist has been praised for her social media skills and has also been..

Social media is constantly evolving and keeping up with the growing trends in social media is more of a necessity than an option for businesses and brands. By knowing where social media is headed, you can take better decisions for your business and your brand, and successfully implement social media in your overall marketing strategies…

Posted in : Social Media Tips on

If you always second guess yourself on whether you should include images in your social media posts, you can stop the guesswork and start adding the images. According to statistics, Twitter posts that include images see 18% increased clicks, 89% more favorites, and a whopping 150% more retweets. Most B2B marketers have admitted to using..

Posted in : Social Media Tips on

You may not be able to whip up a fancy Monica Geller-style Thanksgiving dinner every year (who doesn’t like a reference to Friends) complete with napkins folded in the shape of swans, cranberry sauce, mashed potatoes and of course the stuffed turkey, but you can surely pull off a superb Thanksgiving campaign on social media..

Social media marketing has become an integral part of every business’s marketing strategy and the scenario is no different for insurance agencies either. Many insurance agencies are currently using social media to promote their services and various insurance plans, but this is probably doing more harm than good. While you can utilize social media networks..