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Author :All posts by Apurva Jog

Often you will find yourself wondering why your social media marketing strategies are bringing you back to square one. You are not seeing an increase in the amount of conversions and you are definitely not getting your business noticed the way you wanted. When you look around at other brands, you see a large fan..

To be or not to be on Facebook is not the question anymore. With social media marketing spreading like a wildfire, it is impossible and potentially damaging for your business to stay away from Facebook. Most business owners decide to open up a Facebook account, and create a Facebook page, without being entirely aware of..

If you are a small business that has decided to take the plunge in the social media sphere, you are probably wondering how you are going to generate content for your social media pages. The reason most businesses start slacking off in their social media strategies is the lack of time. Small business owners are..

As an author, you are playing on home turf when you are writing a book. However, when it comes to being active on social media, it can be a whole different ballgame. If you are one of those who can pen down a short story at the drop of a hat, but can’t find the..

It’s great to be your own boss and run your company on your own terms, but with having a home business comes the responsibility of marketing yourself and your company effectively. Those who don’t consider marketing to be their forte, turn to traditional marketing methods – which can often burn a hole in your pocket…

If you are not a big fan of having to search for fresh and relevant content for your social media accounts, social media automation can be a huge blessing. Many small-business owners find it difficult to make time for posting new content to their social media pages – especially when they have multiple pages that..

Posted in : News & Trends on, a voice and speech recognition startup that was founded 18 months ago, announced on Monday that it will be acquired by Facebook. Neither of the companies have revealed a price figure for the deal. The social media giant will be making use of’s speech and natural language processing services to introduce voice features..

Posted in : Social Media Tips on

We have officially wrapped up the year 2014 and said goodbyes to all the mistakes made. It’s the new year, and marketers will want to venture out in new directions and experiment with their strategies. This past year saw a number of fabulous social media marketing campaigns, but it also had its fair share of..

Posted in : News & Trends on

You can run, but you cannot hide from mobile marketing. Mobile phones are increasingly becoming part of marketing strategies as marketers begin to realize the immense potential they hold. There is no time like the present to customize your marketing strategies and spread them out to mobile devices where your audience is constantly interacting and..

Posted in : Social Media Tips on

Unlike Facebook, Twitter can be a tough playing field when it comes to promoting yourself. According to statistics, there are 6,000 tweets sent per second, which corresponds to a little over 350,000 tweets sent per minute. Your 140-character tweet can easily go unnoticed in the avalanche of tweets that are generated every day.