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If you are not a big fan of having to search for fresh and relevant content for your social media accounts, social media automation can be a huge blessing. Many small-business owners find it difficult to make time for posting new content to their social media pages – especially when they have multiple pages that..
B2B marketers use social media to the same end as B2C marketers – to sell more, and a majority of marketers would agree that social media marketing is indispensable for businesses today. A recent report released by the Content Marketing Institute reveals that 70 percent of the businesses surveyed are producing more content now, than..
Twitter is a great place to reach out to potential customers and build a huge following. But, being a microblogging platform, you will need more than just words to use it for marketing. Here are 10 tips that will help you: Tell your story through your Twitter profile: Your Twitter profile lets the world know..
Posting for increased engagement on Facebook requires, in addition to posting at the right times, posting the right kind of content. Most businesses at the onset find the question of what to post on Facebook quite daunting. Here are some tips to help you with the dilemma: Industry related news, tips and trivia: These are..
Considering the fact that of all the online adults, 71% use Facebook and over half use at least two social media sites (Pew Research), it is a no-brainer that such sites are excellent channels for small business marketing. Here are some fundamental principles and considerations for building a social media campaign to help your business..
With so much being written and said about social media, its impact and marketing potential, it’s useful to know the experts and thought leaders. To this end, we put together a list of social media marketing experts and influencers, their Twitter handles, and a little about them and their interests. Hope you find the resource helpful –..
Facebook lets social media managers schedule content on their pages up to six months in advance. Scheduling makes it much more convenient to both plan and manage content. It also ensures that your pages remain active even on days when you need to be away. 3rd party apps like DrumUp and Hootsuite can also be..
There’s an extremely easy way for you to get thousands of Twitter followers over a short span of time – you could just buy them. But there are two (if not any more) problems with that – first, buying followers will do nothing to improve engagement and second, there are tools that can detect whether..