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Category :SMM

Posted in : SMM, Social Media Tips on
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Social media platforms provide an excellent channel for startups to reach out to potential customers and relevant audience to build a huge network. But, managing your various social media accounts can be quite a challenge. It is time consuming, demands a lot of your attention, and leaves scope for error, particularly when you only have..

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Content marketing and social media go hand in hand. You need social media for content marketing because it is a great platform to share content, and reach out directly to your audience and find out what they like and do not like. Content strategy is the first step Before embarking on marketing on social media,..

Even five years ago, the word ‘curation’ conjured images of a man perusing artwork, documenting research conducted on the collection, acquiring them for a museum or art gallery, and sharing the research with the public via exhibitions and publications. Today, any business with an internet access and a deep knowledge of their customers can become..

Posted in : Employee Advocacy, SMM, Social Media Tips on
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According to a report by Gartner, Inc. the number of companies blocking access to social media platforms is dropping by nearly 10 percent annually. Clearly, businesses are coming to realize that employee advocacy is a powerful technique in drawing the attention of a larger audience. From CEOs to front office staff, more companies are now..

Posted in : SMM, Social Media Tips on
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Social media managers have a lot on their plate every day. They have to work hard to create exciting posts that people like to read. The job is hardly impromptu and involves a lot of planning. It includes writing new posts, creating graphics, monitoring analytics, scheduling posts at the right time, curating content and more…

Several research surveys conducted over the past couple of years have shown that content curation is one of the biggest challenges faced by content marketers. A survey conducted by DrumUp revealed that content curation is a major painpoint in social media management. With the number of social media platforms steadily on the rise, it’s becoming all..

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Your employees can be your biggest brand advocates. They may already be promoting your organization through offline word-of-mouth publicity. An employee advocacy platform can generate tons of positive exposure for your brand via social media. For advocacy efforts to take off and deliver the desired results, your employees must be empowered with the right platform…

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Small business owners are generally hard-pressed for time and resources. In fact, a Bank of America survey revealed that small business owners find running a business to be thrice as stressful as raising children. If you feel like a small team, and a limited budget have been setting you back in terms of marketing your..

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42 per cent of B2B marketers who believe they are effective at content marketing also say that there is always room for improvement. The evolving content process calls for the adoption of technology and tools that help marketers deal with the different variables dictating how people find and experience content. One of the most critical..

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Social media allows brands to communicate their authority, expertise, customer-focused attitude, and unique appeal. Engaging customers through digital and mobile social media no doubt offers business benefits, but it can become a double-edged sword if you don’t have a solid social media marketing and communications foundation. An unplanned presence on Twitter or lack of a..