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Category :SMM

According to the Content Marketing Institute’s 2015 B2B Marketing Benchmarks and Trends, 86% of B2B marketers use content marketing. The sole goal of marketers or small business owners is to drive traffic to their website, and the best way to achieve that is to create content. Content creation helps build brand awareness, generate leads, spark..

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Medium and large businesses have a social media manager overseeing a team. That manager may work full-time – writing blog posts to share on Twitter, signing up for webinars, curating content and running analytics – or part-time – spending most of her time on social, listening, analyzing and experimenting. Small businesses don’t have the luxury..

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Social media is a powerful tool in any marketer’s arsenal. But it can backfire if you don’t learn how to handle it well and leverage it to your advantage. Here’s a look at four social media marketing mistakes you must steer clear of. 1. Promoting Excessively If every second tweet or Facebook post promotes your..

Posted in : SMM, Social Media Tips on
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Social media platforms provide an excellent channel for startups to reach out to potential customers and relevant audience to build a huge network. But, managing your various social media accounts can be quite a challenge. It is time consuming, demands a lot of your attention, and leaves scope for error, particularly when you only have..

Posted in : SMM, Social Media Tips on
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Content marketing and social media go hand in hand. You need social media for content marketing because it is a great platform to share content, and reach out directly to your audience and find out what they like and do not like. Content strategy is the first step Before embarking on marketing on social media,..

Even five years ago, the word ‘curation’ conjured images of a man perusing artwork, documenting research conducted on the collection, acquiring them for a museum or art gallery, and sharing the research with the public via exhibitions and publications. Today, any business with an internet access and a deep knowledge of their customers can become..

Posted in : Employee Advocacy, SMM, Social Media Tips on
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According to a report by Gartner, Inc. the number of companies blocking access to social media platforms is dropping by nearly 10 percent annually. Clearly, businesses are coming to realize that employee advocacy is a powerful technique in drawing the attention of a larger audience. From CEOs to front office staff, more companies are now..

Posted in : SMM, Social Media Tips on
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Social media managers have a lot on their plate every day. They have to work hard to create exciting posts that people like to read. The job is hardly impromptu and involves a lot of planning. It includes writing new posts, creating graphics, monitoring analytics, scheduling posts at the right time, curating content and more…

Several research surveys conducted over the past couple of years have shown that content curation is one of the biggest challenges faced by content marketers. A survey conducted by DrumUp revealed that content curation is a major painpoint in social media management. With the number of social media platforms steadily on the rise, it’s becoming all..

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The marketing scene on social media is a jungle, no less. Social media managers have the challenging tasks of making sense of the chaos, finding strategic situations to participate, and navigating social media platforms to create a formidable presence for their brands on social. This ain’t no joke. Particularly with Twitter when your feeds change..