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Twitter is a useful social media platform for businesses, but most of them are unable to use the platform effectively. While having a social media presence is great, it is important that you are noticed by your followers. So how do you do that? Start with understanding Twitter To maximize the benefits of your Twitter..
The purpose of a business’ Facebook page is to to engage with its audience and be noticed. However, it’s not easy considering the amount of the noise and information overload on Facebook. Here is a list of 10 highly effective Facebook marketing tips which will help your company employ its Facebook engagement strategy to its..
Today businesses of all types and sizes depend on social media for a considerable part of their marketing activities. But what differentiates a successful social media campaign from one that does not produce the desired results for the business? Much. We’ll discuss in the post the key components of a good social media strategy and..
Whether you’re a new entrant in the competitive fashion retail market or a unique fast fashion retailer with a fast-growing customer base, you’ll agree that your business success is dependent on your social media success. Getting your products out the door is easier when you can capture the collective imagination of your target audience on..
A traditional social media marketer might cringe at the mere mention of social media automation, while a few others are on the fence, unable to pick a side. But once you realize the full potential of what social media automation can help you achieve, you might decide to leap over the fence. Content marketers usually..
LinkedIn is extremely popular for professional networking. However, it remains to be relatively under-utilized as a marketing platform, and more so when compared to popular counterparts such as Twitter and Facebook. Nonetheless, it holds immense potential for businesses in terms of lead generation, audience building and audience engagement. Here’s how you can leverage LinkedIn to..
Facebook marketing is super easy. All you need to do is create a business page on Facebook, and wait for visitors to flock to your page. Well, if you believe that, then your marketing strategy is definitely going for a toss. Not to be dramatic, but Facebook marketing is an art that you have to..
According to the Content Marketing Institute’s 2015 B2B Marketing Benchmarks and Trends, 86% of B2B marketers use content marketing. The sole goal of marketers or small business owners is to drive traffic to their website, and the best way to achieve that is to create content. Content creation helps build brand awareness, generate leads, spark..
Medium and large businesses have a social media manager overseeing a team. That manager may work full-time – writing blog posts to share on Twitter, signing up for webinars, curating content and running analytics – or part-time – spending most of her time on social, listening, analyzing and experimenting. Small businesses don’t have the luxury..
Social media is a powerful tool in any marketer’s arsenal. But it can backfire if you don’t learn how to handle it well and leverage it to your advantage. Here’s a look at four social media marketing mistakes you must steer clear of. 1. Promoting Excessively If every second tweet or Facebook post promotes your..