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To be or not to be on Facebook is not the question anymore. With social media marketing spreading like a wildfire, it is impossible and potentially damaging for your business to stay away from Facebook. Most business owners decide to open up a Facebook account, and create a Facebook page, without being entirely aware of..
Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that sent me automated reminders. Now, that’s why I love automation – it can do whatever you need it to, pretty much. It’s..
Social media marketing can be a powerful tool in the hands of a marketer. But it requires special skill, experience and persistent effort. Investing effort in learning more about it and hearing from the experts can give you a competitive advantage – it is with this motivation that we have put together the ultimate list of..
Social media has come to be one of the most essential marketing techniques for all types of businesses, including retail. Although it may be difficult to establish a direct relationship between social media and in-store sales, few would deny the influence that it bears on consumers’ purchase decisions. Nearly 70 percent of the active Facebook..
If you are a small business that has decided to take the plunge in the social media sphere, you are probably wondering how you are going to generate content for your social media pages. The reason most businesses start slacking off in their social media strategies is the lack of time. Small business owners are..
Scheduling your tweets is great way to ensure that your brand’s voice on Twitter remains active consistently. Tweeting in real-time demands a lot of effort and sometimes interferes with you work schedule in a more-than-manageable way. Scheduling tweets in advance helps you overcome this hurdle with much ease. Here are a few tips on how..
As an author, you are playing on home turf when you are writing a book. However, when it comes to being active on social media, it can be a whole different ballgame. If you are one of those who can pen down a short story at the drop of a hat, but can’t find the..
Managing social media accounts can sometimes feel like you’re going down a rabbit hole. While having to post content on multiple accounts is a time consuming task in itself, it takes only a few seconds before you’re lost in the myriad of notifications and posts shared by others. Social media sites like Facebook and Twitter are..
It’s great to be your own boss and run your company on your own terms, but with having a home business comes the responsibility of marketing yourself and your company effectively. Those who don’t consider marketing to be their forte, turn to traditional marketing methods – which can often burn a hole in your pocket…
One of the most important objectives of creating a Facebook landing page is to increase conversions. A landing page can determine the success of your Facebook ad campaign. To create a great landing page you must optimize both your design and copy. Here are five key aspects that you must pay attention to while creating a..