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A 2014 survey of 9000 small and medium non-profits by Hubspot revealed that almost all of them found social media to be valuable in their marketing efforts. With an opportunity to reach out to millions of people at a time, social media can be extremely useful in spreading the word about a cause. As a..
The Internet’s biggest search engine first announced its very own social networking platform back in 2011. Only four years after, Google+ seems to be making its way to the Graveyard… or maybe not. Google is slowly withdrawing G+ integration with its other products, and experts have been speculating that this will eventually lead to the..
Social media automation is a boon, particularly when you’re strapped for time, and having trouble juggling all your social accounts. Despite the many advantages of automation, some people may warn you against using it to boost your social media marketing efforts on the following grounds. But let me tell you just why each of those reasons don’t hold water…
Facebook can be a tough nut to crack when it comes to content marketing. The social networking website is constantly changing and so is the content that is posted on it. If you are a business trying to gain consumer attention on Facebook, the best way to get it right is to appear in the..
Imagine if you could just wave a magic wand and have awesome content posted on your 5-odd social accounts; wave it again and get 1000-odd shares. But there’s little chance of that happening, unless of course Dumbledore is your social media manager! Sure, managing multiple social media accounts could leave you wishing for more hours..
Often you will find yourself wondering why your social media marketing strategies are bringing you back to square one. You are not seeing an increase in the amount of conversions and you are definitely not getting your business noticed the way you wanted. When you look around at other brands, you see a large fan..
The blog post takes off! It gets tens of thousands of eyeballs, thousands of shares and becomes an authority source for months/years to come. We recently got a taste of this phenomenon with a recent DrumUp blog post. Let me run through the events to show you how something like this happens, which in turn..
One of the biggest hurdles that any startup faces once they’re done building the product is marketing it online. A huge number of websites exist just to help navigate the complex world of online marketing. And for good reason, as this single factor can often determine whether a company will survive or not. The importance..
To be or not to be on Facebook is not the question anymore. With social media marketing spreading like a wildfire, it is impossible and potentially damaging for your business to stay away from Facebook. Most business owners decide to open up a Facebook account, and create a Facebook page, without being entirely aware of..
Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that sent me automated reminders. Now, that’s why I love automation – it can do whatever you need it to, pretty much. It’s..