How to Choose an Employee Advocacy Platform for Your Organization?
Reading Time: 3 minutes Your employees can be your biggest brand advocates. They may already be promoting your organization through offline word-of-mouth publicity. An employee advocacy platform can generate tons of positive exposure for your brand via social media. For advocacy efforts to take off and deliver the desired…
Running a Small Business? Here are 5 Proven Social Media Marketing Ideas that Won’t Blow Your Budget
Reading Time: 4 minutes Small business owners are generally hard-pressed for time and resources. In fact, a Bank of America survey revealed that small business owners find running a business to be thrice as stressful as raising children. If you feel like a small team, and a limited budget…
Five Content Marketing Tools to Get One Million Visitors to Your Website
Reading Time: 5 minutes 42 per cent of B2B marketers who believe they are effective at content marketing also say that there is always room for improvement. The evolving content process calls for the adoption of technology and tools that help marketers deal with the different variables dictating how…
Six Social Media Blunders to Avoid
Reading Time: 4 minutes Social media allows brands to communicate their authority, expertise, customer-focused attitude, and unique appeal. Engaging customers through digital and mobile social media no doubt offers business benefits, but it can become a double-edged sword if you don’t have a solid social media marketing and communications…
Top 3 Tips on Social Media Marketing Strategy for eCommerce Businesses (with a Killer List of Tools to Use)
Reading Time: 4 minutes According to an infographic published on Adweek, 74 percent of consumers said a business’ social media posts influence their purchase decision. And 47 percent of them said Facebook was their top social influence. These numbers clearly indicate the significance of social media for businesses. Here…
Top Content Marketing Experts Reveal Their Views on Employee Advocacy (With Insights & Super Tips)
Reading Time: 6 minutes Expert Panel: Ted Rubin, Madalyn Sklar, and Sam Hurley Employee Advocacy has always been present, even before social, as referral programs, employee discount schemes and offline word of mouth. With the advent of social, the concept was bound to extend to online employee advocacy…
Managing Multiple Social Media Accounts? Fix These 5 Pain Points Killing Your Campaign Right Now!
Reading Time: 4 minutes Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think…
3 Benefits of Content Curation You Didn’t Know About. And Yes, There’s an App for It
Reading Time: 3 minutes Even if you can afford to spend a lot of time on content creation, curation should definitely be part of your social media strategy. It removes your blinkers and allows you a broader understanding of topics. Curation offers you the opportunity to inform your current…
How Game of Thrones is Conquering the Internet – Top Social Media Marketing Lessons for Businesses
Reading Time: 3 minutes Jon Snow is alive and Ramsay just killed his father Roose. Let the twists and turns of Season 6 of Game of Thrones begin! The television adaptation of the high fantasy series has captured the imagination of a global audience. It is HBO’s most popular…
Social Media Marketing Guide for eBay Retailers
Reading Time: 4 minutes Whether you’re a new seller on eBay seeking to build your brand over time, or an established retailer who wants to scale up, social media should be an important part of your overall marketing strategy. Networking on social media will allow you to : Continue…