We are always looking for ways to make life simpler – whether it is appliances at home that can help you prepare a meal within minutes, or gadgets that can help you keep track of daily tasks and activities. You can look at content scheduling with the same perspective.
Although there are divided opinions on whether or not it is good practice to schedule posts to social media accounts – we can all agree that content scheduling makes social media management hassle-free and enjoyable.
If you are still on the fence about content scheduling, here are a few reasons that will help you cross over.
Reason #1 – It saves you tons of time
If you are a business owner, you cannot put all your efforts into social media management at all hours of the day. Content scheduling allows you to focus on other areas of your business, and still keep your social media accounts up-to-date. You can schedule posts in advance to your Facebook pages using DrumUp, and you no longer have to worry about having the posts go out on time.
For social media managers, scheduling posts can be a huge time-saver. As a social media manager, you probably have to manage multiple Facebook accounts for clients, and yes, the task can get a little overwhelming at times. By setting the posts to be published at a scheduled time, you can ensure that your client’s Facebook pages are receiving a steady stream of content.
Scheduling posts works especially well if you have clients who are not in the same time-zone. Instead of staying awake to post according to their time, you can schedule the posts and sleep easy knowing that they will be published at the right time and at the right intervals.
Reason #2 – You can build a content plan ahead of time
Scheduling posts on Facebook allows you to create a solid content plan weeks, even months, ahead of time. This basically eliminates any chances of missing out on publishing posts at the right time. Having a proper content plan also allows you to see and fill any gaps in your content calendar.
You can decide what type of content that you would like to be posted to your Facebook page, and schedule it ahead of time. With DrumUp’s new feature that supports images, you can even schedule infographics, memes and more to be published to your Facebook pages.
Reason #3 – It helps keep your Facebook pages active
It’s no secret that consistent content keeps your Facebook pages looking lively and encourages your audience to interact with your brand. You can schedule posts that ask questions or spark discussions on your Facebook pages to gain more audience engagement.
Content scheduling is also a great way to keep your Facebook pages active when you are on vacation or are unable to constantly update your pages. Since Facebook never goes on vacation, your audience will still expect to see content on your business pages. By scheduling it ahead of time, your posts get published when they are supposed to and your audience can also see regular activity on your pages.
Reason #4 – It allows you to have control over your Facebook posts
Scheduling posts gives you a lot of control over the content that is getting published to your Facebook pages, and also over the time of publication. You can keep track of the content that has been queued to be published, and if needed, you can go back and re-publish announcements, updates, promotions etc,.
With custom posts on DrumUp, you can eliminate errors that often occur while posting on social media accounts. If you see a post that was relevant when you wrote it, but will not make sense at a later time, you can easily tweak it or delete it altogether.
Reason #5 – You can target the best time for posting
To make sure you get the biggest bang for your buck, schedule posts to go out at optimal times of the day. But, the best time for posting may not necessarily coincide with the time when you are around your desk or smartphone and can post an update.
According to research conducted by Elle & Co., if you are scheduling posts on Facebook, queuing them up for publishing on Saturday or Sunday between 1pm to 3pm can get you more audience engagement.
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