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Category :Social Media Tips

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94% of B2B marketers use LinkedIn to share content and position their company as a thought leader on the 467 million strong professional networking site. Whether you are a solo entrepreneur or a small business owner, you will want to create a LinkedIn page for your company and one for your personal brand. There is..

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We know social media impacts business, and that social media marketing has incredible benefits. 1/3rd of the world’s population actively uses and can be reached through social platforms People are increasingly turning to social networks for information and decision-making Recommended reading: 20 Top Social Media Marketing Trends for 2017 Social is a proven asset in..

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We are overexposed to digital content, a reason why a lot of it slips out of our mind like water off a duck’s back. Content marketers today face the challenge of creating memorable content that can earn them an active, returning social media community, newsletter subscribers, and loyal customers. Late in catching the content marketing..

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If you aren’t actively using Google Analytics, or haven’t installed it for your website as yet, this guide can get you started. Even though the service is free for use, I personally know many companies who aren’t exploiting its potential. Some marketers and business owners use the tool, but haven’t fully leveraged it to create..

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Born between 1982-2004, millennials are the most active generation on social media. Most entrepreneurs today belong to this generation, which cares more about social values than economics, and would rather stay at a low-paying job they love than earn a lot more at one they find boring. According to a TNS study, the average millennial..

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Whether you manage social media content for a large organization, a startup or a host of diverse clients, social media offers huge potential in terms of website traffic and engagement. The challenge? Finding enough fresh, relevant and effective content to fill your social media requirements. Frequent posting is a necessity to reach more followers, but..

Twitter is more relevant now than ever before, considering the shift from brand-centric marketing to people-centric marketing. It could easily be the best social network to use in connecting with and establishing relationships with influencers and potential brand advocates. However, even with the large amount of networking opportunities that Twitter provides, marketers have a tough..

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When reporting to a CMO, or accounting for content marketing for your business, you should ideally go beyond vanity metrics (engagement and reach) and focus on metrics that measure direct impact on your business (conversions – site visits, lead captures, sales and customer retention). A group of marketers who were surveyed by HubSpot confirmed that..

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In 2017, social networks are at an all time high. As reported by WordStream, You can now reach 22% of the world’s total population via Facebook LinkedIn now has over 450 million profiles listed 93% Pinterest users are either planning or making a purchase YouTube is killing at content amplification with only 10,000 videos generating..

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The benefits of having a solid Twitter following are clear. You can share your expertise and market your brand to a larger audience. The more retweets your posts earn, the higher the possibility of being noticed by a bigger community of Twitter users, and adding more names to your follower count. Of course, the number..